The 1970s Marine Corps Commercial That Will Actually Make You Want To Re-Enlist

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A 1970s commercial for the Marine Corps Reserves courts applicants with girls, beaches, and cars.
Screenshot via YouTube

A vintage commercial encouraging young men to join the Marine Corps Reserves in the 1970s is making the rounds, and it’s awesome.


I’ve been out for a little over a year, and every few months, I get a call from a prior-service recruiter trying to lure me into the Marine Corps reserves. Their offers of getting paid for only working one weekend a month just weren’t enough to woo me back into a military regulation haircut.

Well, their pitch was way wrong, because if they had used this, I might be training for my Physical Fitness Test right now.

The video shows a man in Marine Corps swim trunks — the old-school tan ones — running up the beach to a beautiful young woman.

“Sure the United States Marine Reserve teaches you a lot,” the video says as the man approaches the beautiful blonde, “like how to take a beach head ...”

The woman playfully pushes the young Marine when he lays down next to her.

“... how to defend yourself,” the video says.

The man and woman then climb into a golden Corvette.

“And did you know, some Marines even get to drive tanks,” the narrator says.

Naturally, the Corps has changed a lot in the past 40 years, and it’s hard to believe such an advertisement would fly today, but how many people do you think did join the modern Marine Corps to try to attract girls?

Related: New commercial shows ‘the push’ that many veterans feel.

And as one of the commenters on Terminal Lance’s Facebook page noted, a corporal with a car he can’t afford? That sounds about right.

Check it out here.

Guided-missile destroyer USS Stethem (DDG 63) Sailors participate in a memorial for the shipÕs namesake, Robert D. Stethem. Navy diver, Steelworker 2nd Class Robert Stethem, who was returning from an assignment in the Middle East, when he was taken hostage aboard TWA 847 commercial airliner. The flight was hijacked by terrorists, and Stethem was shot to death after being tortured by the terrorists on June 15, 1985. (U.S. Navy photo by Ensign Danny Ewing Jr.)

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