Something I’ve pondered lately, because I don’t really ponder matters of real importance, is the nature of Marine Corps recruiting commercials in the late 1980s and 90s. Undoubtedly, the Marines have historically had standout advertising compared to their counterparts in other branches.
President Harry Truman once remarked that the Marines “have a propaganda machine that is almost equal to Stalin’s.” This statement came shortly after World War II, when the Marine Corps’ future was uncertain. Perhaps that’s at the core of the Corps’ exceptional solicitation of the military recruiting pool: a conscious or subconscious need to survive through well-orchestrated spin, publicity, and advertising.
Regardless, the 80s and 90s were a particularly wild time for Marine Corps commercials. Sandwiched in between the popular we don’t promise you a rose garden campaign of the '70s and the modern campaign, which relies on high-level cinematic presentation and punchy displays of Marine combat capabilities, the '90s message relied on one common thing: metaphor. And when I say metaphor, I’m talking some visual and communicative elements that, in hindsight, were absolutely outrageous and on another level.
There were knights, chess sorcerers, and lava monsters. All of them contained, to put it politely, out-of-the-box storytelling and messaging that featured an everyman type of protagonist facing a dire situation, combined with a conclusion that saw the budding hero transformed into a dress-blue-clad Marine conducting some pretty standard sword manual. All of this is told as a legitimately blockbuster-like score plays behind a sultry voiceover that vaguely tells you that your choice to join the Marines will change you forever.
Now, if I may, I’d like to chime in and say that Task & Purpose is filled with some incredibly talented journalists. And if I was one of those journalists, I might have the integrity to just look up the facts regarding what I’m about to say. But I’m not one, so I’m going to just go out on a hyperbolic limb here and say that whatever ad agency the Marine Corps hired during that period most likely filled their creative room with hallucinogenic drug use.
How else can you explain the kind of stuff they were putting out? I’m not saying it’s bad. I’m saying it’s trippy. The kind of stuff that begs the question: Was the Marine Corps specifically targeting 17-year-old athletically built potheads who played too much Dungeons & Dragons? Because that’s the only conclusion I can come to, and that’s why those commercials spoke to athletically built nerd potheads like myself.
Semper Fi, my fellow Marines of the '80s, '90s, and 2000s. We were sucked into the big green machine during a very exciting time in television advertising.
WASHINGTON/RIYADH (Reuters) - President Donald Trump imposed new U.S. sanctions onIran on Monday following Tehran's downing of an unmanned American drone and said the measures would target Iranian Supreme Leader Ayatollah Ali Khamenei.
Trump told reporters he was signing an executive order for the sanctions amid tensions between the United States and Iran that have grown since May, when Washington ordered all countries to halt imports of Iranian oil.
Trump also said the sanctions would have been imposed regardless of the incident over the drone. He said the supreme leaders was ultimately responsible for what Trump called "the hostile conduct of the regime."
"Sanctions imposed through the executive order ... will deny the Supreme Leader and the Supreme Leader's office, and those closely affiliated with him and the office, access to key financial resources and support," Trump said.
U.S. Air National Guard/Senior Airman Jonathan W. Padish
While it can be difficult to peg down just how star-spangled a state is, one indicator is the rate at which citizens enlist in the military, especially during the United States' longest period of sustained conflict. At least, that's the thinking behind WalletHub's new study, 2019's Most Patriotic States in America.
President Donald Trump may have
loved to call former Secretary of Defense James Mattis by his much-loathed "Mad Dog" nickname, but his own transition team had concerns regarding the former Marine general's infamous battlefield missives and his lackluster handling of alleged war crimes committed by U.S. service members, according to leaked vetting documents.
As your beleaguered friend and narrator writes this, the Pentagon has not scheduled any briefings about how close the U.S. military was to attacking Iran, or even if those strikes have been called off or are on hold.
It would be nice to know whether we are at war or not. One would think the headquarters of the U.S. military would be a good place to find out. But the Trump administration has one spokesman: the president himself. His tweets have replaced Pentagon's briefings as the primary source for military news.
Former Army Gen. David Petraeus, the former commander of U.S. forces in Afghanistan who resigned in disgrace as CIA director amid revelations of an extramarital affairs, was passed over by then-president-elect Donald Trump's transition team because of his criticism of torture, according to leaked vetting documents.