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Soldiers can now get paid to flex their creativity all day with the Army’s new marketing officer job
The Army is looking for media-savvy soldiers to help push out its revitalized brand with the creation of a new job field: marketing officer.
According to a breakdown of the new job provided to Task & Purpose, marketing officers will specialize in at least one of four roles "within the marketing cycle" to boost the Army's messaging and branding.
Those roles include analyzing effectiveness, which includes collecting market data and evaluating how effective the marketing is; developing a strategy; creating marketing campaigns and other content on various mediums; and delivering that content by identifying the best "channels."
Marketing officers should be "visually creative … imaginative," and excel on diverse teams, according to the position description.
"They know the benefits, hardships, realities, and unique experiences that come with being a soldier," the document says of the ideal candidate. "They understand what inspired them to join the Army and continue serving despite many other opportunities."
The Army has gone through a total rebrand with the goal increasing recruiting in a way that accurately represents the variety of jobs available in the service.
It's not just the new uniforms — the service recently joined up with a new marketing firm, DDB Chicago, and launched a new commercial campaign. The service also working on a totally new look for the GoArmy website.
Now, the service's new FA58 (marketing) officer job is the latest innovation designed to help bring the Army's new brand to the masses.
To become a marketing officer, a soldier needs to have an MBA or marketing-related graduate degree "from a top-tier program."
The selection process for the job is available to O3-O6s.
Soldiers will then spend 3-4 years "as an apprentice" to learn the ropes. After that, they will begin working as a marketing officer "to solve regional marketing challenges."
Officers who are selected should be available to PCS this summer, per the document; the first locations that need FA58 officers are the Army Enterprise Marketing Office in Chicago, Fort Knox, and West Point.
More locations, including Las Vegas, San Antonio, and Fort Bragg, will become available down the line,
Army Maj. Ruth Castro, spokeswoman for Army Marketing, called FA58 an "exciting opportunity" for soldiers, and said that as of Jan. 3, they've had almost 300 officers apply.
"The FA58 program is a chance to align the talents of selected officers to make a long-term impact on the Army by working in marketing strategy, marketing content creation, content delivery, and marketing analytics," Castro said. "Our goal is to hire around 100 officers over the next 5 years who have completed graduate work relevant to the field of marketing from top-tier institutions, as well as officers who have substantial experience in the field of marketing or related skill sets."
The application process is open through Jan. 19.
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Though the Army has yet to actually set an official recruiting goal for this year, leaders are confident they're going to bring in more soldiers than last year.
Maj. Gen. Frank Muth, head of Army Recruiting Command, told reporters on Wednesday that the Army was currently 2,226 contracts ahead of where it was in 2019.
"I will just tell you that this time last year we were in the red, and now we're in the green which is — the momentum's there and we see it continuing throughout the end of the year," Muth said, adding that the service hit recruiting numbers in February that haven't been hit during that month since 2014.
Editor's Note: The following is an op-ed. The opinions expressed are those of the author, and do not necessarily reflect the views of Task & Purpose.
We are women veterans who have served in the Army, Navy, and Marine Corps. Our service – as aviators, ship drivers, intelligence analysts, engineers, professors, and diplomats — spans decades. We have served in times of peace and war, separated from our families and loved ones. We are proud of our accomplishments, particularly as many were earned while immersed in a military culture that often ignores and demeans women's contributions. We are veterans.
Yet we recognize that as we grew as leaders over time, we often failed to challenge or even question this culture. It took decades for us to recognize that our individual successes came despite this culture and the damage it caused us and the women who follow in our footsteps. The easier course has always been to tolerate insulting, discriminatory, and harmful behavior toward women veterans and service members and to cling to the idea that 'a few bad apples' do not reflect the attitudes of the whole.
Recent allegations that Secretary of Veterans Affairs Robert Wilkie allegedly sought to intentionally discredit a female veteran who reported a sexual assault at a VA medical center allow no such pretense.
KABUL/WASHINGTON/PESHAWAR, Pakistan (Reuters) - The United States and the Taliban will sign an agreement on Feb. 29 at the end of a week long period of violence reduction in Afghanistan, U.S. Secretary of State Mike Pompeo and the Taliban said on Friday.
Active-duty service members, Reservists and National Guard members often serve side-by-side performing highly skilled and dangerous jobs, such as parachuting, explosives demolition and flight deck operations.
Reservists and Guard members are required to undergo the same training as specialized active-duty troops, and they face the same risks. Yet the extra incentive pay they receive for their work — called hazardous duty incentive pay — is merely a fraction of what their active-duty counterparts receive for performing the same job.
A bipartisan group of lawmakers, led by U.S. Rep. Andy Kim, D-3 of Moorestown, are partnering on legislation to correct the inequity. Known as the Guard and Reserve Hazard Duty Pay Equity Act, the bill seeks to standardize payment of hazardous duty incentive pay for all members of the armed services, including Reserve and National Guard components.
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