The Army Is Looking For Recruits In Cities That May Not Like The Military

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The Army is looking for new soldiers in 22 cities that have not been traditional hotbeds of recruiting, said Gen. Stephen Townsend, head of Training and Doctrine Command.


Those cities include New York City, San Francisco, Chicago, Pittsburgh, Dallas, Atlanta, Oklahoma City, Miami, Seattle, Phoenix, and Boston, Townsend told reporters at then Association of the United States Army’s annual conference.

“The Southeast, the Deep South, and the Midwest have been our traditional recruiting strongholds,” Townsend said. “We’ve used those areas to offset our lack of performance in the other parts of the country. Well, that’s not where the population is growing the most. The population is growing the most in other parts of the country and we have to succeed in those areas.”

Townsend and other top Army leaders spoke at a media roundtable about how the service plans to meet its recruiting goal for fiscal 2019 after falling short this year. But as Army moves into recruiting deserts, it will have to overcome resistance biases against military service.

That is why the Army is changing its strategy for recruiting commercials, Townsend explained. Instead of having one recruiting pitch for the entire country, the Army will target specific areas with locally tailored messages that “get to what make those folks tick.”

“We need to tell them what the benefits of service are and what interests them,” Townsend said. “So what interests the youth of Boston? High tech jobs, cyber, computers. We just need to lay that out for them.”

After years of drawing down due to budget cuts, the Army is trying to get bigger again. But the Army went into fiscal 2018 with recruiting commercials that were years old, Townsend said. The service’s recruiting website was also woefully out of date and it did not have enough recruiters to meet its goal.

As part of its new strategy, the Army is switching from cold calling potential recruits to focusing on social media platforms, such as Twitter, Twtich, and Tik Tok, said Maj. Gen. Frank Muth, head of Recruiting Command.

But the service does not have plans for recruiters to reach out to young people on dating apps, such as Tinder, Muth said.

“There’s a list of [Defense Information Systems Agency]-approved apps that we’re allowed to put on government phones,” Muth explained. “Facebook is already allowed and so is Twitter and these other ones we have. Those are not.”

(Associated Press/Gregory Bull)

The Navy has paused proceedings that could strip Eddie Gallagher and three other SEALs of their tridents while the service awaits a written order to formally stand down, a senior Navy official told Task & Purpose on Thursday.

Rear Adm. Collin Green, the head of Naval Special Warfare Command, was expected to decide on the matter after the SEALs appeared before a review board next month. But Trump tweeted on Thursday that Gallagher was in no danger of losing his trident, a sacred symbol of being part of the SEAL community.

"The Navy will NOT be taking away Warfighter and Navy Seal Eddie Gallagher's Trident Pin," the president tweeted. "This case was handled very badly from the beginning. Get back to business!"

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(Task & Purpose photo illustration by Paul Szoldra)

Jordan Way was living a waking nightmare.

The 23-year-old sailor laid in bed trembling. At times, his body would shake violently as he sobbed. He had recently undergone a routine shoulder surgery on Dec. 12, 2017, and was hoping to recover.

Instead, Jordan couldn't do much of anything other than think about the pain. Simple tasks like showering, dressing himself, or going to the bathroom alone were out of the question, and the excruciating sensation in his shoulder made lying down to sleep feel like torture.

"Imagine being asleep," he called to tell his mother Suzi at one point, "but you can still feel the pain."

To help, military doctors gave Jordan oxycodone, a powerful semi-synthetic opiate they prescribed to dull the sensation in his shoulder. Navy medical records show that he went on to take more than 80 doses of the drug in the days following the surgery, dutifully following doctor's orders to the letter.

Instinctively, Jordan, a Navy corpsman who by day worked at the Twentynine Palms naval hospital where he was now a patient, knew something was wrong. The drugs seemed to have little effect. His parents advised him to seek outside medical advice, but base doctors insisted the drugs just needed more time to work.

"They've got my back," Jordan had told his parents before the surgery, which happened on a Tuesday. By Saturday, he was dead.

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T-38 Talon training aircraft. (U.S. Air Force photo)

Two airmen from Vance Air Force Base, Oklahoma, were killed on Thursday when two T-38 Talon training aircraft crashed during training mission, according to a message posted on the base's Facebook age.

The two airmen's names are being withheld pending next of kin notification.

A total of four airmen were onboard the aircraft at the time of the incident, base officials had previously announced.

The medical conditions for the other two people involved in the crash was not immediately known.

An investigation will be launched to determine the cause of the crash.

Emergency responders from Vance Air Force Base are at the crash scene to treat casualties and help with recovery efforts.

Read the entire message below:

VANCE AIR FORCE BASE, Okla. – Two Vance Air Force Base Airmen were killed in an aircraft mishap at approximately 9:10 a.m. today.

At the time of the accident, the aircraft were performing a training mission.

Vance emergency response personnel are on scene to treat casualties and assist in recovery efforts.

Names of the deceased will be withheld pending next of kin notification.

A safety investigation team will investigate the incident.

Additional details will be provided as information becomes available. #VanceUpdates.

This is a breaking news story. It will be updated as more information is released.

The commander of the Marine Corps' Wounded Warrior Regiment has been relieved over a loss of "trust and confidence in his ability to lead" amid an investigation into his conduct, a Corps official told Task & Purpose on Thursday.

Col. Lawrence F. Miller was removed from his post on Thursday morning and replaced with his executive officer, Lt. Col. Larry Coleman, who will serve as interim commander of the Quantico, Virginia based unit.

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President Donald Trump has nixed any effort by the Navy to excommunicate Eddie Gallagher from the SEAL community.

"The Navy will NOT be taking away Warfighter and Navy Seal Eddie Gallagher's Trident Pin," the president tweeted on Thursday. "This case was handled very badly from the beginning. Get back to business!"

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