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The Army Is Looking For Recruits In Cities That May Not Like The Military
The Army is looking for new soldiers in 22 cities that have not been traditional hotbeds of recruiting, said Gen. Stephen Townsend, head of Training and Doctrine Command.
Those cities include New York City, San Francisco, Chicago, Pittsburgh, Dallas, Atlanta, Oklahoma City, Miami, Seattle, Phoenix, and Boston, Townsend told reporters at then Association of the United States Army’s annual conference.
“The Southeast, the Deep South, and the Midwest have been our traditional recruiting strongholds,” Townsend said. “We’ve used those areas to offset our lack of performance in the other parts of the country. Well, that’s not where the population is growing the most. The population is growing the most in other parts of the country and we have to succeed in those areas.”
Townsend and other top Army leaders spoke at a media roundtable about how the service plans to meet its recruiting goal for fiscal 2019 after falling short this year. But as Army moves into recruiting deserts, it will have to overcome resistance biases against military service.
That is why the Army is changing its strategy for recruiting commercials, Townsend explained. Instead of having one recruiting pitch for the entire country, the Army will target specific areas with locally tailored messages that “get to what make those folks tick.”
“We need to tell them what the benefits of service are and what interests them,” Townsend said. “So what interests the youth of Boston? High tech jobs, cyber, computers. We just need to lay that out for them.”
After years of drawing down due to budget cuts, the Army is trying to get bigger again. But the Army went into fiscal 2018 with recruiting commercials that were years old, Townsend said. The service’s recruiting website was also woefully out of date and it did not have enough recruiters to meet its goal.
As part of its new strategy, the Army is switching from cold calling potential recruits to focusing on social media platforms, such as Twitter, Twtich, and Tik Tok, said Maj. Gen. Frank Muth, head of Recruiting Command.
But the service does not have plans for recruiters to reach out to young people on dating apps, such as Tinder, Muth said.
“There’s a list of [Defense Information Systems Agency]-approved apps that we’re allowed to put on government phones,” Muth explained. “Facebook is already allowed and so is Twitter and these other ones we have. Those are not.”
Police arrest suspected terrorist for 1985 hijacking in which Navy diver Robert D. Stethem was murdered
ATHENS (Reuters) - Greek police have arrested a 65-year-old Lebanese man suspected of involvement in the 1985 hijacking of a Trans World Airlines (TWA) plane in which a U.S. navy diver was killed.
A Greek police official said on Saturday the suspect had disembarked from a cruise ship on the island of Mykonos on Thursday and that his name came up as being wanted by German authorities.
The last time the world saw Marine veteran Austin Tice, he had been taken prisoner by armed men. It was unclear whether his captors were jihadists or allies of Syrian dictator Bashar al Assad who were disguised as Islamic radicals.
Blindfolded and nearly out of breath, Tice spoke in Arabic before breaking into English:"Oh Jesus. Oh Jesus."
That was from a video posted on YouTube on Sept. 26, 2012, several weeks after Tice went missing near Damascus, Syria, while working as a freelance journalist for McClatchy and the Washington Post.
Now that Tice has been held in captivity for more than seven years, reporters who have regular access to President Donald Trump need to start asking him how he is going to bring Tice home.
SAN DIEGO — John Timothy Earnest didn't hide his smirks as he sat in a San Diego courtroom on Thursday, watching surveillance video of Lori Gilbert-Kaye being shot down inside the lobby of a Poway synagogue.
Earnest also smiled as a synagogue congregant testified about running toward the shooter, screaming "I'm going to kill you!" and seeing the gunman "with a look of astonishment or fear" turn and run.
Earnest, 20, is facing one count of murder and three counts of attempted murder in the shootings at Chabad of Poway on April 27. He also faces an arson charge related to an Escondido mosque fire in March, when several people who were sleeping inside escaped unharmed.
Sometimes a joke just doesn't work.
For example, the Defense Visual Information Distribution Service tweeted and subsequently deleted a Gilbert Gottfried-esque misfire about the "Storm Area 51" movement.
On Friday DVIDSHUB tweeted a picture of a B-2 bomber on the flight line with a formation of airmen in front of it along with the caption: "The last thing #Millenials will see if they attempt the #area51raid today."
ISTANBUL (Reuters) - Turkey is ready to act on its southern border with Syria, President Tayyip Erdogan said, after warning that it could take unilateral steps if the U.S. does not establish a "safe zone" in northeast Syria this month.
"Our preparations along our borders are complete," Erdogan told reporters in Istanbul on Saturday before departing to attend a U.N. General Assembly meeting.