Get Task & Purpose in your inbox
The Army Is Looking For Recruits In Cities That May Not Like The Military
The Army is looking for new soldiers in 22 cities that have not been traditional hotbeds of recruiting, said Gen. Stephen Townsend, head of Training and Doctrine Command.
Those cities include New York City, San Francisco, Chicago, Pittsburgh, Dallas, Atlanta, Oklahoma City, Miami, Seattle, Phoenix, and Boston, Townsend told reporters at then Association of the United States Army’s annual conference.
“The Southeast, the Deep South, and the Midwest have been our traditional recruiting strongholds,” Townsend said. “We’ve used those areas to offset our lack of performance in the other parts of the country. Well, that’s not where the population is growing the most. The population is growing the most in other parts of the country and we have to succeed in those areas.”
Townsend and other top Army leaders spoke at a media roundtable about how the service plans to meet its recruiting goal for fiscal 2019 after falling short this year. But as Army moves into recruiting deserts, it will have to overcome resistance biases against military service.
That is why the Army is changing its strategy for recruiting commercials, Townsend explained. Instead of having one recruiting pitch for the entire country, the Army will target specific areas with locally tailored messages that “get to what make those folks tick.”
“We need to tell them what the benefits of service are and what interests them,” Townsend said. “So what interests the youth of Boston? High tech jobs, cyber, computers. We just need to lay that out for them.”
After years of drawing down due to budget cuts, the Army is trying to get bigger again. But the Army went into fiscal 2018 with recruiting commercials that were years old, Townsend said. The service’s recruiting website was also woefully out of date and it did not have enough recruiters to meet its goal.
As part of its new strategy, the Army is switching from cold calling potential recruits to focusing on social media platforms, such as Twitter, Twtich, and Tik Tok, said Maj. Gen. Frank Muth, head of Recruiting Command.
But the service does not have plans for recruiters to reach out to young people on dating apps, such as Tinder, Muth said.
“There’s a list of [Defense Information Systems Agency]-approved apps that we’re allowed to put on government phones,” Muth explained. “Facebook is already allowed and so is Twitter and these other ones we have. Those are not.”
MEXICO CITY (Reuters) - Mexico has deployed almost 15,000 soldiers and National Guard in the north of the country to stem the flow of illegal immigration across the border into the United States, the head of the Mexican Army said on Monday.
Mexico has not traditionally used security forces to stop undocumented foreign citizens leaving the country for the United States, and photographs of militarized police catching Central American and Cuban women at the border in recent days have met with criticism.
Mexico is trying to curb a surge of migrants from third countries crossing its territory in order to reach the United States, under the threat of tariffs on its exports by U.S. President Donald Trump, who has made tightening border security a priority.
Packages containing suspected heroin were found in the home of the driver charged with killing seven motorcyclists Friday in the North Country, authorities said Monday.
Massachusetts State Police said the packages were discovered when its Violent Fugitive Apprehension Section and New Hampshire State police arrested Volodymyr Zhukovskyy, 23, at his West Springfield home. The packages will be tested for heroin, they said.
Zhukovskyy faces seven counts of negligent homicide in connection with the North Country crash on Friday evening that killed seven riders associated with Jarhead Motorcycle Club, a club for Marines and select Navy corpsmen.
'It just happened' — the Iraq War’s first living Medal of Honor recipient recalls his harrowing fight against 5 insurgents
On Nov, 10, 2004, Army Staff Sgt. David Bellavia knew that he stood a good chance of dying as he tried to save his squad.
Bellavia survived the intense enemy fire and went on to single-handedly kill five insurgents as he cleared a three-story house in Fallujah during the iconic battle for the city. For his bravery that day, President Trump will present Bellavia with the Medal of Honor on Tuesday, making him the first living Iraq war veteran to receive the award.
In an interview with Task & Purpose, Bellavia recalled that the house where he fought insurgents was dark and filled with putrid water that flowed from broken pipes. The battle itself was an assault on his senses: The stench from the water, the darkness inside the home, and the sounds of footsteps that seemed to envelope him.
With the Imperial Japanese Army hot on his heels, Oscar Leonard says he barely slipped away from getting caught in the grueling Bataan Death March in 1942 by jumping into a choppy bay in the dark of the night, clinging to a log and paddling to the Allied-fortified island of Corregidor.
After many weeks of fighting there and at Mindanao, he was finally captured by the Japanese and spent the next several years languishing under brutal conditions in Filipino and Japanese World War II POW camps.
Now, having just turned 100 years old, the Antioch resident has been recognized for his 42-month ordeal as a prisoner of war, thanks to the efforts of his friends at the Brentwood VFW Post #10789 and Congressman Jerry McNerney.
McNerney, Brentwood VFW Commander Steve Todd and Junior Vice Commander John Bradley helped obtain a POW award after doing research and requesting records to surprise Leonard during a birthday party last month.
Hundreds of Marines will join their British counterparts at a massive urban training center this summer that will test the leathernecks' ability to fight a tech-savvy enemy in a crowded city filled with innocent civilians.
The North Carolina-based Kilo Company, 3rd Battalion, 8th Marines, will test drones, robots and other high-tech equipment at Muscatatuck Urban Training Center near Butlerville, Indiana, in August.
They'll spend weeks weaving through underground tunnels and simulating fires in a mock packed downtown city center. They'll also face off against their peers, who will be equipped with off-the-shelf drones and other gadgets the enemy is now easily able to bring to the fight.
It's the start of a four-year effort, known as Project Metropolis, that leaders say will transform the way Marines train for urban battles. The effort is being led by the Marine Corps Warfighting Laboratory, based in Quantico, Virginia. It comes after service leaders identified a troubling problem following nearly two decades of war in the Middle East: adversaries have been studying their tactics and weaknesses, and now they know how to exploit them.