Get Task & Purpose in your inbox
With This Dress Blue Jacket Knock-Off, It’s Time To Say So Long Semper Fi, Hello Semper Fine
Easily one of the most iconic uniform items in the military, the Marine Corps’ dress blue jacket is the recipient of a rich, if oft-embellished, history. But now the two centuries-old standby is getting a $200 upgrade... and prime real estate on mannequins and coat racks at a major retailer.
Banana Republic's new jacket looks awfully familiar.Screengrab via Banana Republic
Introducing the Banana Republic x Olivia Palermo Belted Military Jacket. With a $198 price tag, this women’s fall jacket isn't exactly cheap, but it costs less than a four-year enlistment.
Now, before folks start to grumble about stolen valor, it turns out that Banana Republic’s new top, while clearly modeled after the Marine Corps dress blues jacket, doesn’t actually violate any trademark laws.
While the Corps owns the rights to a number of insignias and logos, those licenses are limited to specific “uniform-based trademarks such as the iconic blood stripe, eagle and fouled anchor (appearing on the dress blues buttons), Eagle Globe and Anchor and even the desert and woodland camouflage patterns,” Jessica O'Haver, the director of Marine Corps Trademark Office told Task & Purpose in an email.
Well, the top is certainly similar to the Marine Corps' dress blue jacket, but the buttons... not so much.Screengrab via Banana Republic
In the case of Banana Republic’s hottest new piece of combat chic swag, “no USMC trademarks are present,” O’Haver explained. For example, the jacket’s buttons do not feature the trademarked eagle and anchor on, you know, actual dress blues.
“The product does not present itself as a genuine military issue item and no USMC branding is used in the promotion of the item, rather generic terms such as ‘military jacket’ to loosely describe the general theme,” O'Haver said.
While clearly a military-themed knockoff, and a pricey one at that, the jacket doesn’t violate the service’s trademarks, and as O’Haver notes, “no permission for use such as this is required.”
Besides, it’s hardly the first uniform item to make its way from military bases and onto the aisles of mainstream retailers. There’s Urban Outfitters’ stylish new addition to what we can only hope will be a recurring Central Issue Facility Fall catalog. Then there’s Nike’s strikingly familiar combat boot-sneaker hybrid. Foot powder and a change of socks are not included with those kicks, but they do come with a MOLLE-style handbag, for some reason.
In Banana Republic’s case, assuming they steer clear of official Marine Corps insignia, maybe we’ll see a kitschy take on the blues trousers — pre-ripped or acid-washed, perhaps? Maybe they’ll adopt a new slogan, too. Say buh-bye to Semper Fi and hello to semper fine.
But, if you're on the hunt for something with a vibe that's less "naval infantry" and more "maritime command," just check out these other military-themed jackets, some of which look like they came off a Pirates Of The Caribbean set.
They started the US war against ISIS. Now they have an important message for Trump on abandoning the Kurds
Trump's recent decisions in northern Syria were ill-advised, strategically unsound, and morally shameful. In rapidly withdrawing U.S. presence and allowing a Turk offensive into Syria, we have left the Syrian Kurds behind, created a power vacuum for our adversaries to fill, and set the stage for the resurgence of ISIS.
WASHINGTON (Reuters) - One of the world's largest freshwater fish is protected by the natural equivalent of a "bulletproof vest," helping it thrive in the dangerous waters of the Amazon River basin with flexible armor-like scales able to withstand ferocious piranha attacks.
Researchers from the University of California, San Diego and University of California, Berkeley on Wednesday described the unique structure and impressive properties of the dermal armor of the fish, called Arapaima gigas. They said their findings can help guide development of better body armor for people as well as applications in aerospace design.
DELAND, Florida — A military freefall parachuting team has a better reason to conquer Mount Everest than "because it's there."
The 12-member team, assembled by Complete Parachute Solutions of DeLand, will attempt a world record for the highest-elevation tactical military freefall parachute landing. But it's more than a record. It's validation.
"When CPS says we've landed our parachutes at over 20,000 feet, that means we've done it," said Johnny Rogers, the company's vice president.
The U.S. military's withdrawal from northeast Syria is looking more like Dunkirk every day.
On Wednesday, the U.S. military had to call in an airstrike on one of its own ammunition dumps in northern Syria because the cargo trucks required to safely remove the ammo are needed elsewhere to support the withdrawal, Task & Purpose has learned.
More than 74 years after Marines raised the American flag on Mount Suribachi, Iwo Jima, the Marine Corps has announced that one of men in the most famous picture of World War II had been misidentified.