Why The Marine Corps Is Taking A Break From ‘The Few, The Proud’

Community
The Marine Corps Silent Drill Platoon marches in front of the Thomas Jefferson Memorial on their way to perform for the Cherry Blossom Festival in Washington April 12, 2014.
U.S. Marine Corps photo by Sgt. Bryan Nygaard

Come March 2017, the Marine Corps is temporarily ditching its iconic slogan “The Few, The Proud.” As part of a new advertising campaign, the military’s smallest branch is putting the long-running tagline on a hiatus, according to Marine Corps Times.


Now, before anyone starts spamming the comments section in all caps about how this is the end of the Marine Corps, let’s take a moment to acknowledge that “The Few, The Proud” has had a good run. Maybe, just maybe, it could use a break. After all, it’s been blasted across the television and plastered over recruiting station walls and posted up in barracks’ rooms of gung-ho boots since as far back as 1977.

While the slogan has done its job, which is to inspire potential Marines to take those first steps into their local recruiting office, the Corps wants the new commercials to answer one key question: What sets the Marines apart from any other branch?

It’s a question that has plagued the Marine Corps for a long time, with military brass following World War II going so far as to suggest the Marines be folded into the Army and Navy. Congressional and public support for the Marine Corps kept that from happening. Due in large part to the Corps’ image — people fucking loved Marines — and iconic photos like the flag raising on Iwo Jima only improved the American public’s opinion of the service.

Though the Corps’ future isn’t in jeopardy like it was then, it continues to take flak, from the critique that the Marine Corps has become superfluous in an age where amphibious landings under fire seem unlikely, to the endless jabs that it is becoming little more than a second Army.

In light of that, the Marines’ new approach makes sense. It comes down to showing why America needs them, instead of focusing on why it wants them.

Related: The Corps Is Thinking Of Ditching Its Recruiting Slogan, So We Came Up With 6 Replacements »

The new recruiting campaign, set to debut this spring, will be broken into three themes. While it's unclear what will play out in each ad, they will focus on making Marines, winning battles, and returning quality citizens to their communities.

Personally as a Marine veteran, I don’t understand why people keep asking why we need a Marine Corps or what makes us different. The answer seems obvious: We’re just better than everyone else.

That being said, it doesn’t hurt to show why that’s true. So, maybe the Marine Corps is onto something with its new approach.

Ed Mahoney/Kickstarter

In June 2011 Iraq's defense minister announced that U.S. troops who had deployed to the country would receive the Iraq Commitment Medal in recognition of their service. Eight years later, millions of qualified veterans have yet to receive it.

The reason: The Iraqi government has so far failed to provide the medals to the Department of Defense for approval and distribution.

A small group of veterans hopes to change that.

Read More Show Less
F-16 Fighting Falcon (Photo: US Air Force)

For a cool $8.5 million, you could be the proud owner of a "fully functioning" F-16 A/B Fighting Falcon fighter jet that a South Florida company acquired from Jordan.

The combat aircraft, which can hit a top speed of 1,357 mph at 40,000 feet, isn't showroom new — it was built in 1980. But it still has a max range of 2,400 miles and an initial climb rate of 62,000 feet per minute and remains militarized, according to The Drive, an automotive website that also covers defense topics, WBDO News 96.5 reported Wednesday.

Read More Show Less
FILE PHOTO: Russian President Vladimir Putin meets with FIFA President Gianni Infantino at the Kremlin in Moscow, Russia February 20, 2019. Yuri Kadobnov/Pool via REUTERS

MOSCOW (Reuters) - Russian authorities said on Friday that a doctor who treated those injured in a mysterious accident this month had the radioactive isotope Caesium-137 in his body, but said it was probably put there by his diet.

The deadly accident at a military site in northern Russia took place on Aug. 8 and caused a brief spurt of radiation. Russian President Vladimir Putin later said it occurred during testing of what he called promising new weapons systems.

Read More Show Less
The U.S. Air Force Thunderbirds perform a fly-over as newly graduated cadets from the U. S. Air Force Academy toss their hats at the conclusion of their commencement ceremony in Colorado Springs, Colorado, May 23, 2018. Shortly after the event ceremony's commencement, the Thunderbirds put on an aerial demonstration show. (U.S. Air Force photo by Senior Airman Dennis Hoffman)

Groundwater at the Air Force Academy is contaminated with the same toxic chemicals polluting a southern El Paso County aquifer, expanding a problem that has cost tens of millions of dollars to address in the Pikes Peak region.

Plans are underway to begin testing drinking water wells south of the academy in the Woodmen Valley area after unsafe levels of the chemicals were found at four locations on base, the academy said Thursday.

Read More Show Less