Come March 2017, the Marine Corps is temporarily ditching its iconic slogan “The Few, The Proud.” As part of a new advertising campaign, the military’s smallest branch is putting the long-running tagline on a hiatus, according to Marine Corps Times.
Now, before anyone starts spamming the comments section in all caps about how this is the end of the Marine Corps, let’s take a moment to acknowledge that “The Few, The Proud” has had a good run. Maybe, just maybe, it could use a break. After all, it’s been blasted across the television and plastered over recruiting station walls and posted up in barracks’ rooms of gung-ho boots since as far back as 1977.
While the slogan has done its job, which is to inspire potential Marines to take those first steps into their local recruiting office, the Corps wants the new commercials to answer one key question: What sets the Marines apart from any other branch?
It’s a question that has plagued the Marine Corps for a long time, with military brass following World War II going so far as to suggest the Marines be folded into the Army and Navy. Congressional and public support for the Marine Corps kept that from happening. Due in large part to the Corps’ image — people fucking loved Marines — and iconic photos like the flag raising on Iwo Jima only improved the American public’s opinion of the service.
Though the Corps’ future isn’t in jeopardy like it was then, it continues to take flak, from the critique that the Marine Corps has become superfluous in an age where amphibious landings under fire seem unlikely, to the endless jabs that it is becoming little more than a second Army.
In light of that, the Marines’ new approach makes sense. It comes down to showing why America needs them, instead of focusing on why it wants them.
The new recruiting campaign, set to debut this spring, will be broken into three themes. While it's unclear what will play out in each ad, they will focus on making Marines, winning battles, and returning quality citizens to their communities.
Personally as a Marine veteran, I don’t understand why people keep asking why we need a Marine Corps or what makes us different. The answer seems obvious: We’re just better than everyone else.
That being said, it doesn’t hurt to show why that’s true. So, maybe the Marine Corps is onto something with its new approach.
Several members of the Marine Corps' famous Silent Drill Platoon were kicked out of the service or punished by their command after someone reported witnessing them using a training rifle to strike someone.
Three Marines have been discharged in the last 60 days and two others lost a rank after the Naval Criminal Investigative Service began looking into hazing allegations inside the revered unit that performs at public events around the world.
(U.S. Navy photo by Mass Communication Specialist 1st Class Brian M. Wilbur.)
Defense officials will brief President Donald Trump's national security team on a plan that involves sending 5,000 more troops to the Middle East to deter Iran, Task & Purpose has learned.
So far, no decisions have been made about whether to send the reinforcements to the region, unnamed U.S. officials told CNN's Barbara Starr.
"The military capabilities being discussed include sending additional ballistic missile defense systems, Tomahawk cruise missiles on submarines, and surface ships with land attack capabilities for striking at a long range," CNN reports. "Specific weapons systems and units have not been identified."
The thousands of sailors, Coasties and Marines who descend on New York City every year for Fleet Week are an awesome sight to behold on their own, but this year's confab of U.S. service members includes a uniquely powerful homecoming as well.
When an Air Force major called J.J. completed a solo flight in the U-2 in late August 2016 — 60 years after the high-flying aircraft was introduced — he became the 1,000th pilot to do so.
J.J., whose name was withheld by the U.S. Air Force for security reasons, earned his solo patch a few days after pilots No. 998 and No. 999. Those three pilots are in distinguished company, two fellow pilots said this month.
"We have a pretty small, elite team of folks. We're between about 60 and 70 active-duty pilots at any given time," Maj. Matt "Top" Nauman said during an Air Force event at the Intrepid Sea, Air, and Space Museum in New York City.
"We're about 1,050 [pilots] right now. So to put that in context, there are more people with Super Bowl rings than there are people with U-2 patches," Nauman added. "It's a pretty small group of people that we've hired over the last 60 to 65 years."