It takes more to be a Marine than hitting black on the range at 500 yards. It’s not just about knocking out pull-ups and leaving the wire on deployment. It means hating bullies and having the fortitude to stop them. It means being strong, not just physically, but mentally and morally.
The Corps’ latest recruiting message: It cares about those attributes, not your sex.
That’s one of the many messages conveyed in “Battle Up,” a new minute-long installment in the Marine Corps’ “Battles Won” video campaign — and the service’s the first recruiting commercial — to spotlight a female Marine as the central character. The full commercial, published online Friday, will begin airing on TV later this month.
“Battle Up” presents a single narrative arc — the evolution of a young girl from bully-confronter to hardscrabble rugby back to officer candidate to combat Marine and community-builder.
The ad’s grownup star is, in fact, a real quatrefoil-wearing female: Capt. Erin Demchko, who’s on active duty with III Marine Expeditionary Force in Okinawa, Japan. Demchko is a combat veteran of the war in Afghanistan, where she led a female engagement team. She’s also trained would-be officers at The Basic School in Quantico, Virginia and is a graduate of the Army Airborne School, Expeditionary Warfare School, Joint Humanitarian Operations Course and the Martial Arts Instructor Course. No big deal.
“Battle Up,” like the other videos in the Corps’ newest advertising campaign, frames service in the Marines as a constant moral and physical struggle. At a time when the service is looking to reestablish discipline and good order and punish members who fueled the Marines United nude photo-sharing scandal, it's easy for a lot of women to look at the news and come to the conclusion that the Corps isn't for them. With this new ad, the Marines are clearly trying to convey the opposite feeling: There is a home for take-no-shit women in the Corps.
“This advertisement and the others associated with the Battles Won brand idea evidences with absolute clarity the indomitable fighting spirit of our nation’s Marines,” Lt. Col. John Caldwell, the assistant chief of staff for Marine Corps Recruiting Command said in a statement. “Marines don’t back down from a fight – whether personal, in combat, or when confronted with injustice; Marines fight and win the battles they face throughout their lives.”
The U.S. Department of Veterans Affairs paid $13,000 over a three-month period for a senior official's biweekly commute to Washington from his home in California, according to expense reports obtained by ProPublica.
Staff Sgt. John Eller conducts pre-flights check on his C-17 Globemaster III Jan. 3 prior to taking off from Hickam Air Force Base, Hawaii for a local area training mission. Sgt. Eller is a loadmaster from the 535th Airlift Squadron. (U.S. Air Force photo/Tech. Sgt. Shane A. Cuomo)
CUCUTA, Colombia — The Trump administration ratcheted up pressure Saturday on beleaguered Venezuelan President Nicolas Maduro, dispatching U.S. military planes filled with humanitarian aid to this city on the Venezuelan border.
U.S. Secretary of Defense Patrick Shanahan speaks at the annual Munich Security Conference in Munich, Germany February 15, 2019. REUTERS/Andreas Gebert
ABOARD A U.S. MILITARY AIRCRAFT (Reuters) - Acting U.S. Defense Secretary Patrick Shanahan said on Saturday he had not yet determined whether a border wall with Mexico was a military necessity or how much Pentagon money would be used.
President Donald Trump on Friday declared a national emergency in a bid to fund his promised wall at the U.S.-Mexico border without congressional approval.
A pair of U.S. Navy Grumman F-14A Tomcat aircraft from Fighter Squadron VF-211 Fighting Checkmates in flight over Iraq in 2003/Department of Defense
Since the sequel to the 1986 action flick (and wildly successful Navy recruitment tool) Top Gun, was announced, there's been a lot of speculation on what Top Gun: Maverick will be about when it premieres in June 2020. While the plot is still relatively unclear, we know Tom Cruise will reprise his role as Naval aviator Pete "Maverick" Mitchell, and he'll be joined by a recognizable costar: The iconic F-14 Tomcat.
It looks like the old war plane will be coming out of retirement for more than just a cameo. A number of recently surfaced photos show an F-14 Tomcat aboard the USS Theodore Roosevelt, alongside Cruise and members of the film's production crew, the Drive's Tyler Rogoway first reported earlier this week.