It takes more to be a Marine than hitting black on the range at 500 yards. It’s not just about knocking out pull-ups and leaving the wire on deployment. It means hating bullies and having the fortitude to stop them. It means being strong, not just physically, but mentally and morally.
The Corps’ latest recruiting message: It cares about those attributes, not your sex.
That’s one of the many messages conveyed in “Battle Up,” a new minute-long installment in the Marine Corps’ “Battles Won” video campaign — and the service’s the first recruiting commercial — to spotlight a female Marine as the central character. The full commercial, published online Friday, will begin airing on TV later this month.
“Battle Up” presents a single narrative arc — the evolution of a young girl from bully-confronter to hardscrabble rugby back to officer candidate to combat Marine and community-builder.
The ad’s grownup star is, in fact, a real quatrefoil-wearing female: Capt. Erin Demchko, who’s on active duty with III Marine Expeditionary Force in Okinawa, Japan. Demchko is a combat veteran of the war in Afghanistan, where she led a female engagement team. She’s also trained would-be officers at The Basic School in Quantico, Virginia and is a graduate of the Army Airborne School, Expeditionary Warfare School, Joint Humanitarian Operations Course and the Martial Arts Instructor Course. No big deal.
“Battle Up,” like the other videos in the Corps’ newest advertising campaign, frames service in the Marines as a constant moral and physical struggle. At a time when the service is looking to reestablish discipline and good order and punish members who fueled the Marines United nude photo-sharing scandal, it's easy for a lot of women to look at the news and come to the conclusion that the Corps isn't for them. With this new ad, the Marines are clearly trying to convey the opposite feeling: There is a home for take-no-shit women in the Corps.
“This advertisement and the others associated with the Battles Won brand idea evidences with absolute clarity the indomitable fighting spirit of our nation’s Marines,” Lt. Col. John Caldwell, the assistant chief of staff for Marine Corps Recruiting Command said in a statement. “Marines don’t back down from a fight – whether personal, in combat, or when confronted with injustice; Marines fight and win the battles they face throughout their lives.”
Officers from the California Highway Patrol arrested a homeless man Thursday morning after he allegedly threw a stolen Caltrans tripod onto Interstate 5 in downtown Sacramento, endangering the occupants of a van as it crashed through its windshield.
The incident happened just after 10:30 a.m., when the Caltrans survey tripod was stolen from the corner of Neasham Circle and Front Street, CHP South Sacramento said in a news release.
KABUL (Reuters) - Afghanistan's parliament descended into chaos on Sunday when lawmakers brawled over the appointment of a new speaker, an inauspicious start to the assembly which was sitting for the first time since chaotic elections last year.
Results of last October's parliamentary election were only finalized earlier this month after repeated technical and organizational problems and widespread accusations of fraud.
If the Pentagon had to take Consumer Math class in high school, they'd flunk.
The U.S. military—correction, the U.S. taxpayer—is spending more money to buy fewer weapons. The reason? Poor acquisition practices, according to a report by the Government Accountability Office (GAO).
"DOD's 2018 portfolio of major weapon programs has grown in cost by $8 billion, but contains four fewer systems than last year," GAO found.