New USMC Recruiting Commercial Spotlights Women For The First Time

Joining the Military

It takes more to be a Marine than hitting black on the range at 500 yards. It’s not just about knocking out pull-ups and leaving the wire on deployment. It means hating bullies and having the fortitude to stop them. It means being strong, not just physically, but mentally and morally.

The Corps’ latest recruiting message: It cares about those attributes, not your sex.

That’s one of the many messages conveyed in “Battle Up,” a new minute-long installment in the Marine Corps’ “Battles Won” video campaign — and the service’s the first recruiting commercial — to spotlight a female Marine as the central character. The full commercial, published online Friday, will begin airing on TV later this month.

“Battle Up” presents a single narrative arc — the evolution of a young girl from bully-confronter to hardscrabble rugby back to officer candidate to combat Marine and community-builder.

The ad’s grownup star is, in fact, a real quatrefoil-wearing female: Capt. Erin Demchko, who’s on active duty with III Marine Expeditionary Force in Okinawa, Japan. Demchko is a combat veteran of the war in Afghanistan, where she led a female engagement team. She’s also trained would-be officers at The Basic School in Quantico, Virginia and is a graduate of the Army Airborne School, Expeditionary Warfare School, Joint Humanitarian Operations Course and the Martial Arts Instructor Course. No big deal.

Related: The Marine Corps Has A Commercial For A New Era »

“I am extremely humbled to be a part of such a big production,” Demchko told the Associated Press in an interview. “Professional actors can keep their jobs, though. I’d rather be a Marine.”

“Battle Up,” like the other videos in the Corps’ newest advertising campaign, frames service in the Marines as a constant moral and physical struggle.  At a time when the service is looking to reestablish discipline and good order and punish members who fueled the Marines United nude photo-sharing scandal, it's easy for a lot of women to look at the news and come to the conclusion that the Corps isn't for them. With this new ad, the Marines are clearly trying to convey the opposite feeling: There is a home for take-no-shit women in the Corps.

“This advertisement and the others associated with the Battles Won brand idea evidences with absolute clarity the indomitable fighting spirit of our nation’s Marines,” Lt. Col. John Caldwell, the assistant chief of staff for Marine Corps Recruiting Command said in a statement.  “Marines don’t back down from a fight – whether personal, in combat, or when confronted with injustice; Marines fight and win the battles they face throughout their lives.”

Screenshot via YouTube

Shortly after Navy SEAL Chief Eddie Gallagher allegedly murdered a wounded ISIS prisoner, about half a dozen of his SEAL teammates watched as one SEAL flew a drone around their compound and hovered it just inches over the dead man's body.

It was yet another ethical lapse for the men of SEAL Team 7 Alpha Platoon, many of whom had just taken a group photograph with the deceased victim after their commander had held an impromptu reenlistment ceremony for Gallagher near the body. Although some expressed remorse in courtroom testimony over their participation in the photo, video footage from later that morning showed a number of SEALs acted with little regard for the remains of Gallagher's alleged victim.

The video — which was shown to the jury and courtroom spectators last week in the trial of Gallagher — was recently obtained by Task & Purpose.

Read More Show Less
(Twitter/Libyan Address Journal)

A U.S. Air Force veteran held captive for six weeks by the Libyan military amid allegations that he was a hired mercenary was freed by the U.S. government on Tuesday, the Washington Post first reported.

Read More Show Less

On Nov, 10, 2004, Army Staff Sgt. David Bellavia knew that he stood a good chance of dying as he tried to save his squad.

Bellavia survived the intense enemy fire and went on to single-handedly kill five insurgents as he cleared a three-story house in Fallujah during the iconic battle for the city. For his bravery that day, President Trump will present Bellavia with the Medal of Honor on Tuesday, making him the first living Iraq war veteran to receive the award.

In an interview with Task & Purpose, Bellavia recalled that the house where he fought insurgents was dark and filled with putrid water that flowed from broken pipes. The battle itself was an assault on his senses: The stench from the water, the darkness inside the home, and the sounds of footsteps that seemed to envelope him.

Read More Show Less

Developed by Offworld Studios alongside living, breathing military veterans, 'Squad' may be the most realistic shooter on the market — or at least, with 40 vs 40 squad-level fighting, the most fun.

The game, according to its website, was designed to "establish a culture of camaraderie that is unparalleled in competitive multiplayer shooters." More importantly, it comes complete with realistic renderings of Stryker armored vehicles, which is my personal jam.

Learn more about 'Squad' here

(Reuters photo)

DUBAI (Reuters) - President Donald Trump threatened on Tuesday to obliterate parts of Iran if the Islamic Republic attacked "anything American," as Iran said the latest U.S. sanctions had closed off any chance of diplomacy.

"Any attack by Iran on anything American will be met with great and overwhelming force," Trump tweeted just days the United States came within minutes of bombing Iranian targets.

"In some areas, overwhelming will mean obliteration," the U.S. president tweeted.

Read More Show Less