---
title: "Be All You Can Be And Help The US Army Come Up With A New Slogan"
date: "2018-06-28"
modified: "2018-06-28"
authors:
  - name: "Paul Szoldra"
    job_title: "Editor"
    link: "https://taskandpurpose.com/authors/paul-szoldra/"
url: "https://taskandpurpose.com/news/new-us-army-slogan/"
categories:
  - "Army"
  - "Military Branches"
  - "News"
tags:
  - "announcements"
---

# Be All You Can Be And Help The US Army Come Up With A New Slogan

![](<https://taskandpurpose.com/wp-content/uploads/2020/12/02/18989149-1.jpg>)

The U.S. Army is looking to replace its "Army Strong" slogan with something that has a little more pop, a little more pizzazz, and a little more "Be All You Can Be" to inspire the next generation of recruits.

Sgt. Maj. of the Army Daniel Dailey said Monday the service wants to change up its marketing strategy in order to tell "the full story of being a soldier," [according](<https://www.military.com/daily-news/2018/06/26/army-wants-new-recruiting-slogan-powerful-be-all-you-can-be.html>) to Military.com.

Since 2006, the slogan around recruiting offices and in those snazzy commercials has been "Army Strong," and before that, it was the epic fail that was "[Army of One](<https://adage.com/article/news/u-s-army-drop-army-advertising-campaign/47344/>)." While the current tagline still resonates, according to Dailey, it doesn't really hype everyone up as much as "Be All You Can Be" — which was so successful it ran from 1980 to 2001.

https://www.youtube.com/watch?v=mfBoG3EnSaw

"We are looking at it really hard right now," Dailey said. "Of course, there are differences of opinion from the marketing folks."

So what should they go with next? Take notes, sergeant major.

![](<https://taskandpurpose.com/wp-content/uploads/2020/12/02/image-placeholder-title-35.jpg>)

## Author
Paul Szoldra was the Editor in Chief of Task & Purpose from October 2018 until August 2022. Since joining T&P, he has led a talented team of writers, editors, and creators who produce military journalism reaching millions of readers each month. He also founded and edits [Duffel Blog](<https://www.duffelblog.com/>), a popular satirical newsletter for the military. Before becoming a journalist in 2013, he served as a Marine infantryman in Afghanistan, Korea, and other areas of the Pacific. His eyes still go up every time a helicopter from Camp Pendleton flies over his office in Southern California.

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