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When the Brie Larsen blockbuster Captain Marvel rolled out earlier this year, the Air Force launched an all-out recruiting effort, hoping to capitalize on the story of female fighter pilot-turned superhero Carol Danvers.
The Air Force placed pre-show ads in more than 3,600 theaters nationwide, bought space at geek hubs such as Fandom.com, and hosted its own press events with Larsen, as well as a red-carpet screening in Washington, D.C.
From at least one perspective, the Air Force effort to hitch its wagon to Captain Marvel's star was an unreserved success.
Marvel's latest addition to its cinematic universe stars Brie Larson as Carol Danvers, an Air Force test pilot in the 1980s who survives a crash landing with an alien named Mar-Vel, and becomes infused with power, transforming into the titular Captain Marvel.
Though the super hero flick, and not-so-subtle Air Force advertisement (not officially endorsed), premiered on March 8, we here at Task & Purpose spent too many hours during work speculating about one key point: After Danvers vanished from earth in the 1980s, only to return six years later with amnesia, super human strength, and the ability to absorb and redirect energy... does she rate back pay?
Captain Marvel blasted across movie screens around the world with a blockbuster opening weekend, and the film's directors say they owe a debt of gratitude not just to the Air Force, but to a fallen Thunderbird pilot.
'Captain Marvel' is here to punch you in the face and energy blast your ass right into the nearest Air Force recruiting office
Captain Marvel is energy-blasting and face-punching its way onto screens March 8, with Brie Larson starring as Carol Danvers, in Marvel Comics' latest addition to its cinematic universe. The full-length blockbuster is exactly what we've come to expect from Marvel origin stories: It's big, ballsy, has a balance of humor and action, gratuitous but fun cameos, and a solid cast of supporting characters.
In Danvers' case, that supporting cast includes a few stars, like Samuel L. Jackson as a young Nick Fury, with two eyes and a job as an agent rather than the head of S.H.I.E.L.D., oh, and the United States Air Force. The service's involvement has been touted for months, and there's a good reason for it: In Captain Marvel, the Air Force has one of the best recruitment pitches it's had in years, and they seem to know it.
A new behind-the-scenes featurette for Captain Marvel just dropped, and it looks like Brie Larson has some stiff competition for the spotlight from the United States Air Force.
After a minute of explosions, alien spacecraft, and a crash-landing in a Blockbuster — so you know it takes place in the ‘90s — the new trailer for the upcoming Marvel film shows us the real origins of Air Force Col. Carol Danvers. Danvers grows from downtrodden adolescent to determined Air Force cadet, to outstanding fighter pilot, to cosmically-powered warfighter in the span of a few frames.