This article was originally published on Task & Purpose on March 17, 2016.
Even if you aren't familiar with Marvel's gun-toting brutal vigilante, the Punisher, chances are you've seen his symbol: a leering white skull on a black background.
Showing up in Iraq and Afghanistan on unofficial unit patches; spray-painted on buildings, vehicles, and equipment; and as military tattoos, the skull may have greater renown than the comic-book character, especially among service members.
As veterans, anytime we scroll through Facebook, play around on Twitter, or even change the channel on the TV, we're inundated with ads designed specifically for us. Whether it's a college that wants to get a slice of that G.I. Bill money cake, or some boot company trying to get veterans to buy another pair of uncomfortable footwear, current and former service members are prime targets.