Something I’ve pondered lately, because I don’t really ponder matters of real importance, is the nature of Marine Corps recruiting commercials in the late 1980s and 90s. Undoubtedly, the Marines have historically had standout advertising compared to their counterparts in other branches.

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As veterans, anytime we scroll through Facebook, play around on Twitter, or even change the channel on the TV, we're inundated with ads designed specifically for us. Whether it's a college that wants to get a slice of that G.I. Bill money cake, or some boot company trying to get veterans to buy another pair of uncomfortable footwear, current and former service members are prime targets.

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