Screenshot via YouTube | GoArmy

What can be said about the Army’s sleek new marketing campaign that isn’t glaringly obvious?

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The Army is looking for new soldiers in 22 cities that have not been traditional hotbeds of recruiting, said Gen. Stephen Townsend, head of Training and Doctrine Command.

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Army National Guard photo / Sgt. 1st Class Wayne Woolley.

WASHINGTON — The Army is adding hundreds of new recruiters after failing to get as many new soldiers to enlist in fiscal 2018 as it had hoped, top service officials said on Monday.

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U.S. Army Recruiting Battalion photo / Alun Thomas.

The Army has fallen short of its recruiting goal for fiscal 2018, which had already been lowered in April from 80,000 to 76,500 when it became clear that the service would not be able to bring in as many new soldiers this fiscal year as it had initially hoped.

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Army Reserve/Sgt. 1st Class Brian Hamilton

The Army is increasingly relying on waivers for bad conduct or drug use for potential recruits in order to help meet its recruitment goals this fiscal year, the Associated Press reports.

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Army Reserve/Sgt. 1st Class Brian Hamilton

Almost 17 years into Global War on Terror operations, the gulf that marks the familiarity gap between the military and society seems larger than ever.

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