On the heels of President Donald Trump’s executive order barring immigrants from seven majority-Muslim countries, Starbucks announced that it would hire 10,000 refugees across 75 countries over the next five years. While praised by some, the decision also sparked outrage from others, who saw it as a slap in the face to the millions of Americans currently in need of jobs. A social media campaign to #BoycottStarbucks quickly got underway. The proposed alternative: hire 10,000 U.S. military veterans instead.