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What’s the most ridiculous U.S. military operation codename you’ve ever come across? Is it the dank-as-hell Operation Juniper Cobra? Or the ever-so-suggestive Operation Viking Snatch? Or the naively optimistic Operation Iraqi Freedom? Well, take it from me: No matter how cool your badass covert op sounds in that recurring dream where you’re wielding dual M249 SAWs atop a bald eagle as your swoop down to immolate an ISIS commander, its name sounds horrible in real life — and usually even worse in retrospect.

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There is a difference, the late physicist and pop philosopher Richard Feynman used to say, "between knowing the name of something and knowing something." The military puts a lot of emphasis on the names of things, especially its operations and exercises — from Salty Hammer to Viking Snatch. Who else puts so much thought into a name, only to come up with such silly monikers? Your friendly cannabinoid salesmen. And if you plan on going far in either career field, you'd better know the differences.

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