From the moment prospective Marines step onto the yellow footprints painted on the deck at boot camp, they’re inundated with two centuries of heroic deeds and sacrifices made on beacheads and in jungles, city streets, and deserts across the globe. The reasoning is pretty simple: Marines are their history.
It takes more to be a Marine than hitting black on the range at 500 yards. It’s not just about knocking out pull-ups and leaving the wire on deployment. It means hating bullies and having the fortitude to stop them. It means being strong, not just physically, but mentally and morally.
Come March 2017, the Marine Corps is temporarily ditching its iconic slogan “The Few, The Proud.” As part of a new advertising campaign, the military’s smallest branch is putting the long-running tagline on a hiatus, according to Marine Corps Times.
U.S. Marine Corps photo by Lance Cpl. Bridget M. Keane
One of the Marine Corps’ most iconic recruiting slogans — “The Few. The Proud. The Marines.” — is getting the boot. As part of a new advertising campaign set to launch in 2017, the Corps is looking to redefine itself around one theme in particular: Fighting. That means it needs a tagline more in line with its new image, which we can only hope is all about kicking ass and taking names.