A new marketing campaign announced at the Association of the U.S. Army conference on Tuesday, called "What's Your Warrior?" aims to "surprise" the prime 17- to 24-year-old target audience for the Army. The campaign aims to cater to what Gen Z wants, which the Army believes is to better themselves and be part of an organization with a bigger purpose.
The Army has been taking "new year, new me" to the next level.
There seems to be a massive rebrand underway; In addition to the Army bringing back it's snazzy-as-hell Army Greens, they're developing new commercials and a new GoArmy website, according to Col. John Oliver, the Army Marketing & Research Group's deputy director.