“Military-Friendly” is a badge of honor you see thrown around a lot these days. From awards in magazines and newspapers, to marketing campaigns and job fairs, every company claims to be a military supporter. But what the heck does “military-friendly” really mean? Too often, it's a military discount, free appetizer, or promise to hire a wildly large number of veterans that gets companies recognized, instead of meaningful efforts to impact our community and hire and retain veteran talent.