A 9-year-old advocate named Evan journeyed across New York City while launching a campaign challenging President Trump to go vegan for a month for a reward of giving $1 million to veterans. (Facebook / Million Dollar Vegan)

President Trump's penchant for making deals is legendary, and now a 9-year-old is playing him at his own game.

Evan, a boy who is passionate about animal rights and eats only vegan himself, has challenged the President to do the same for the month of January – in return for $1 million donated to veterans.

"President Trump: I'm Evan, president of Animal Hero Kids, and I'd like to make you an offer," he says in a video posted by a nonprofit, Million Dollar Vegan, the organization that would donate the money. "We will give $1 million to the veterans if you go vegan for January."

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While explaining the specifics of the Army’s new Combat Fitness Test recently, Maj. Gen. Malcolm Frost turned to a reporter and delivered a subtle challenge to members of the press: “Yes, you can take it if you want.”

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With the rise of locally sourced markets, more affordable organic food, diet-centric fitness regimes, and the growing foodie craze, there’s a lot of incentives to eat better and healthier food.

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