When a shoplifter decided to snag some swag from a Walmart in Plano, Texas, on Dec. 9, he committed a critical intelligence error: The local Marine Corps League was hosting a Toys for Tots donation drive in front of the business.
Easily one of the most iconic uniform items in the military, the Marine Corps’ dress blue jacket is the recipient of a rich, if oft-embellished, history. But now the two centuries-old standby is getting a $200 upgrade... and prime real estate on mannequins and coat racks at a major retailer.
U.S. Marine Corps photo by Lance Cpl. Bridget M. Keane
One of the Marine Corps’ most iconic recruiting slogans — “The Few. The Proud. The Marines.” — is getting the boot. As part of a new advertising campaign set to launch in 2017, the Corps is looking to redefine itself around one theme in particular: Fighting. That means it needs a tagline more in line with its new image, which we can only hope is all about kicking ass and taking names.