Brad Howard/Task & Purpose

There's nothing more American than unnecessary tacticool gear marketed for your purchasing pleasure, but where plenty of companies talk the talk when it comes to melding functionality and style, veteran-owned and operated shoe start-up Woobies actually walks the walk — literally.

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Casperassets.rbl.ms

Benjamin Franklin nailed it when he said, "Fatigue is the best pillow." True story, Benny. There's nothing like pushing your body so far past exhaustion that you'd willingly, even longingly, take a nap on a concrete slab.

Take $75 off a Casper Mattress and $150 off a Wave Mattress with code TASKANDPURPOSE

And no one knows that better than military service members and we have the pictures to prove it.

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GORUCK

There are some things vets and civilians alike just have a soft spot for, like the Vietnam-era jungle boot: light compared to their World War II predecessors, soft and quiet, and not bad for going fast and hard in punishing climes. Or like the GR1, the venerable staple of athletic company GORUCK’s line of packs and sacks; founded by Army Special Forces veterans, GORUCK has helped make rucking the most accessible fitness activity since jogging.

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U.S. Air National Guard photo by Tech. Sgt. Sarah Mattison

Wars are fought and ultimately won by the troops who slog through grime and uneven ground to take the hill. One of the most important and easily overlooked pieces of equipment for that service member is the combat boot.

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