Have you ever risked life and limb to win a barroom bet, your veins so full of liquid courage that some harebrained feat of strength and derring-do actually seemed like a good idea? If you’re anything like those rambunctious partygoers swimming in Natty Light who sacrifice their bodies for the amusement of their fellow revelers, there’s a chance you’ve probably uttered this phrase: Hold my beer… and watch this.