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Task & Purpose photo illustration/U.S. Marine Corps/Cpl. Dusty Kilcrease

In 2002, Jeff Morin was a young lance corporal, just two years into a hitch in the Marines, when he struck on a business idea that combined his pride and his artistry: designing challenge coins out of his Camp Lejeune barracks. Morin would purchase generic Marine Corps commemorative coins in town and sell them on eBay for a little profit. Morin’s peers took a fast interest in his wares.

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