The Army has a really optimistic view of Generation Z, and as a Millennial who has been blamed for ruining everything under the sun, may I just say — must be nice!

A new marketing campaign announced at the Association of the U.S. Army conference on Tuesday, called "What's Your Warrior?" aims to "surprise" the prime 17- to 24-year-old target audience for the Army. The campaign aims to cater to what Gen Z wants, which the Army believes is to better themselves and be part of an organization with a bigger purpose.

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The Army has been taking "new year, new me" to the next level.

There seems to be a massive rebrand underway; In addition to the Army bringing back it's snazzy-as-hell Army Greens, they're developing new commercials and a new GoArmy website, according to Col. John Oliver, the Army Marketing & Research Group's deputy director.

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Buck up, sailors: You’ve been accelerating your life as a global force for good in America’s Navy for a long time now, and it’s time for a new sea-service slogan that works for you. That’s why we’re pleased to inform you that, after 18 months of intensive study and millions of dollars to outside consultants, you are now officially “Forged By The Sea.”

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Photo via U.S. Army

Editor’s Note: A version of this article originally appeared on the personal website of Brad Harrison.

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