For nearly 150 years, Memorial Day has been a day in which we honor and remember our fallen loved ones, friends, and heroes who died defending our freedoms.  At its core, Memorial Day is a somber time — one in which we reflect on the ultimate sacrifices our military men and women have made for our country. Occasionally, however, many forget why we remember on Memorial Day, and see the occasion merely as chance to get brand recognition or to hold a sale — which falls woefully short of its true purpose.