Army photo by Staff Sgt. Whitney Houston

In 2001, after more than 20 years of “Be All You Can Be,” the U.S. Army changed its recruiting slogan to “Army Of One.” It didn’t last long. In 2006, the Army changed the slogan again to “Army Strong,” citing slumping recruitment numbers at the height of the Iraq War. But there was another problem. As many critics pointed out, the short-lived slogan seemed to contradict one of the most essential truths about being in the military: No soldier, of any rank or job description, is an army of one.

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