On June 14, New York Daily News published an article by journalist Gersh Kuntzman in which he describes his experience shooting an AR-15 at a gun range in Philadelphia with the goal of helping readers “better understand the firepower of military-style assault weapons.” The article, titled “What is it like to fire an AR-15? It’s horrifying, dangerous and very very loud,” went viral, and not because it achieved its purpose, but because it utterly failed to do so.