In 2006, Gina Elise had an unusual idea. The grandchild of a World War II Army veteran, she’d become interested in the American tradition of wartime pin-up propaganda that dates back to the start of the World War I. Looking to give back to the veterans community after being moved by coverage of wounded U.S. service members in Afghanistan and Iraq, Elise decided to revive the pin-up calendar to raise money for hospital visits and rehab equipment.