Recruits take the oath of enlistment before a NFL game in Arizona, November 2018. Photo: Alun Thomas/U.S. Army Recruiting
Army Secretary Mark Esper said on Friday that some schools "are not letting our recruiters in" to talk to students, and some school counselors "are not even presenting [the Army] as an opportunity, the chance to serve their country."
The British Army is taking the tried-and-true tactic of insulting people into joining its ranks.
The service added new posters to its "Your Army Needs You" recruiting campaign on Thursday, and unveiled new ads calling all "selfie addicts," "snowflakes," and "me me me millennials" to put down the goddamn smartphone and pick up a weapon.