Recruits take the oath of enlistment before a NFL game in Arizona, November 2018. Photo: Alun Thomas/U.S. Army Recruiting
Army Secretary Mark Esper said on Friday that some schools "are not letting our recruiters in" to talk to students, and some school counselors "are not even presenting [the Army] as an opportunity, the chance to serve their country."
The British Army is taking the tried-and-true tactic of insulting people into joining its ranks.
The service added new posters to its "Your Army Needs You" recruiting campaign on Thursday, and unveiled new ads calling all "selfie addicts," "snowflakes," and "me me me millennials" to put down the goddamn smartphone and pick up a weapon.
Tom note: Here is the third entry in our 10 Long March posts for 2018, the 8th most-read item of the year, which originally ran on September 26, 2018. These posts are selected based on what’s called ‘total engaged minutes’ (the total number of time spent reading and commenting on an article) rather than page views, which the T&P; editors see as a better reflection of Long March reader interest and community. Thanks to all of you for reading, and for commenting–which is an important part of this column.