Recruits take the oath of enlistment before a NFL game in Arizona, November 2018. Photo: Alun Thomas/U.S. Army Recruiting

Army Secretary Mark Esper said on Friday that some schools "are not letting our recruiters in" to talk to students, and some school counselors "are not even presenting [the Army] as an opportunity, the chance to serve their country."

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U.S. Army Recruiting is hoping to ramp up its appeal to the youth of America — and what better way to do that than release an absolute banger?

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A screenshot from the British Army's "This Is Belonging" campaign. (UK Ministry of Defense)

The U.S. Army will always face challenges recruiting the soldiers it needs, but an uphill battle is no excuse not to strive to do better —or learn from other countries' modernization efforts.

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The British Army is taking the tried-and-true tactic of insulting people into joining its ranks.

The service added new posters to its "Your Army Needs You" recruiting campaign on Thursday, and unveiled new ads calling all "selfie addicts," "snowflakes," and "me me me millennials" to put down the goddamn smartphone and pick up a weapon.

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U.S. Marine Corps/Cpl. Alexander Sturdivant

Tom note: Here is the third entry in our  10 Long March posts for 2018, the 8th most-read item of the year, which originally ran on September 26,  2018. These posts are selected based on what’s called ‘total engaged minutes’ (the total number of time spent reading and commenting on an article) rather than page views, which the T&P; editors see as a better reflection of Long March reader interest and community. Thanks to all of you for reading, and for commenting–which is an important part of this column. 

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U.S. Navy

Every American knows the Navy SEALs, but few can tell you what SWCC stands for.

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