The British Army is taking the tried-and-true tactic of insulting people into joining its ranks.

The service added new posters to its "Your Army Needs You" recruiting campaign on Thursday, and unveiled new ads calling all "selfie addicts," "snowflakes," and "me me me millennials" to put down the goddamn smartphone and pick up a weapon.

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Casperassets.rbl.ms

Benjamin Franklin nailed it when he said, "Fatigue is the best pillow." True story, Benny. There's nothing like pushing your body so far past exhaustion that you'd willingly, even longingly, take a nap on a concrete slab.

Take $75 off a Casper Mattress and $150 off a Wave Mattress with code TASKANDPURPOSE

And no one knows that better than military service members and we have the pictures to prove it.

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U.S. Marine Corps/Cpl. Alexander Sturdivant

Tom note: Here is the third entry in our  10 Long March posts for 2018, the 8th most-read item of the year, which originally ran on September 26,  2018. These posts are selected based on what’s called ‘total engaged minutes’ (the total number of time spent reading and commenting on an article) rather than page views, which the T&P; editors see as a better reflection of Long March reader interest and community. Thanks to all of you for reading, and for commenting–which is an important part of this column. 

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U.S. Navy

Every American knows the Navy SEALs, but few can tell you what SWCC stands for.

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An organization comprised of hundreds of retired general officers is once again sounding the alarm on the state of America’s youth.

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Back in the hazy Vietnam War days of 1968, Marine Sgt. Chuck Taliano was only a month away from snagging his DD-214, capping off his five-year enlistment. Three of his five years were spent as a Drill Instructor at Parris Island, a piece of real estate referred to as a ‘blot on creation’ by the Marine Corps Association.

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