Monte L. Gould (Courtesy photo via Army Times)

If you're heading to basic training at Fort Jackson in June, you may run into a slightly older soldier.

Read More
A still from the Army's 'What's Your Warrior' campaign (U.S. Army)

The Army is looking for media-savvy soldiers to help push out its revitalized brand with the creation of a new job field: marketing officer.

Read More
Brie Larson and the U.S. Air Force Academy (U.S. Air Force/Marvel Studios)

Editor's Note: This article by Oriana Pawlyk originally appeared on Military.com, a leading source of news for the military and veteran community.

When the Brie Larsen blockbuster Captain Marvel rolled out earlier this year, the Air Force launched an all-out recruiting effort, hoping to capitalize on the story of female fighter pilot-turned superhero Carol Danvers.

The Air Force placed pre-show ads in more than 3,600 theaters nationwide, bought space at geek hubs such as Fandom.com, and hosted its own press events with Larsen, as well as a red-carpet screening in Washington, D.C.

From at least one perspective, the Air Force effort to hitch its wagon to Captain Marvel's star was an unreserved success.

Read More

Editor's Note: This article originally appeared on Business Insider.

Last year, the British Army made headlines when it said it wanted "snowflakes" in its ranks. This year, it's calling on social media addicts, binge-drinkers, and anyone else who spends their time desperately searching for a confidence boost, no matter how short-lived it may be.

Read More

The Army's first commercial for its new 'What's Your Warrior' marketing campaign is here, and it's basically the equivalent of 'Avengers Assemble!' for the next great generation of soldiers.

Read More

For the first time, the Army brass and defense industry folks descending on Washington, D.C. for the annual Association of the U.S. Army conference will be joined by the Army's latest pride and joy — it's team of professional gamers.

Yes, the Army really has that.

Read More
© 2018 Hirepurpose. All rights reserved. Registration on or use of this site constitutes acceptance of our Terms of Service.