We all have an online and an offline personal brand, which is the summation of our reputation, what our bosses, and colleagues say about us, our career activities, our writing, the images associated to us, and the comments that we make on other people's work. The personal brand is the essence of who we are when we are not present in the room. Personal branding is vitally important to military veterans and active-duty military because often times it is the first and last impression that we leave with current and potential employers. A strong personal brand is a signal to current and potential employers that we are a person worthy of their time, focus, and attention. A weak or non-existent personal brand means that they should move on to the next candidate.