Companies make a big stink out of their efforts to employ U.S. service members who are transitioning out of military service, but veterans still face a major obstacle when it comes to the actual hiring process: they're seen as unemotional, unfeeling, and lacking in interpersonal skills — and that screws them over when it come to certain jobs.

New research from Duke University's Fuqua School of Business, based on experiments involving more than 3,000 participants and published in the journal Organizational Behavior and Human Decision Process, indicates that veteran job candidates are widely seen as possessing a "calm under pressure and having a get-it-done kind of attitude," according to lead researcher
Aaron Kay.

But while those traits are normally appealing, Kay said that the changing nature of the U.S. economy means that many new jobs "many new types of jobs also require creativity, interpersonal skills and emotional capacity" — traits that civilians assume military veterans fundamentally lack.

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The Royal Air Force gave a big 'ol middle finger to the tired stereotypes typically found in women-focused commercials in its new advertisement, and God is it good.

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Photo via DoD

Editor’s note: This article originally appeared on The Conversation.

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U.S. Army photo by Pfc. Joel LeMaistre.

Equality for women in the workplace comes up all the time in the media, in casual conversation, in sports, and even in political debate. It’s an unavoidable topic in the early 21st century. Not just wages, either, as it turns out even today women get pushed into staff jobs, and many evaluations are biased against them. The military is similar. Women are often told, “You can’t go to that assignment because you wouldn’t be able to shower,” or “It’s too dangerous for a female,” or “You can’t lift/hit/run/jump/lead that, women just aren’t ‘designed’ that way,” or a host of other excuses we are told are in our best interests.

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Photo by Sgt. Clifford Coy

Editor’s Note: A version of this article appeared on LinkedIn.

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Photo via Paramount Pictures

Capt. Miller, Hoot, Lt. Col. Moore, Gunny Highway.

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