The Royal Air Force gave a big 'ol middle finger to the tired stereotypes typically found in women-focused commercials in its new advertisement, and God is it good.

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Photo via DoD

Editor’s note: This article originally appeared on The Conversation.

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U.S. Army photo by Pfc. Joel LeMaistre.

Equality for women in the workplace comes up all the time in the media, in casual conversation, in sports, and even in political debate. It’s an unavoidable topic in the early 21st century. Not just wages, either, as it turns out even today women get pushed into staff jobs, and many evaluations are biased against them. The military is similar. Women are often told, “You can’t go to that assignment because you wouldn’t be able to shower,” or “It’s too dangerous for a female,” or “You can’t lift/hit/run/jump/lead that, women just aren’t ‘designed’ that way,” or a host of other excuses we are told are in our best interests.

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Photo by Sgt. Clifford Coy

Editor’s Note: A version of this article appeared on LinkedIn.

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Photo via Paramount Pictures

Capt. Miller, Hoot, Lt. Col. Moore, Gunny Highway.

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