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The explosion of mobile technology, social media, and video has been baffling to me, a simple soldier. I was cool when it was just a bunch of kids Harlem-shaking and cinnamon-huffing their way into our hearts. But millennials aren’t the only ones creating weirdly specific viral content. There has been a new hot genre in the recent years spreading across YouTube, Facebook Live and Periscope — hot enough that I needed to investigate it further.

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