Come March 2017, the Marine Corps is temporarily ditching its iconic slogan “The Few, The Proud.” As part of a new advertising campaign, the military’s smallest branch is putting the long-running tagline on a hiatus, according to Marine Corps Times.
U.S. Marine Corps photo by Lance Cpl. Bridget M. Keane
One of the Marine Corps’ most iconic recruiting slogans — “The Few. The Proud. The Marines.” — is getting the boot. As part of a new advertising campaign set to launch in 2017, the Corps is looking to redefine itself around one theme in particular: Fighting. That means it needs a tagline more in line with its new image, which we can only hope is all about kicking ass and taking names.