The Army has a really optimistic view of Generation Z, and as a Millennial who has been blamed for ruining everything under the sun, may I just say — must be nice!

A new marketing campaign announced at the Association of the U.S. Army conference on Tuesday, called "What's Your Warrior?" aims to "surprise" the prime 17- to 24-year-old target audience for the Army. The campaign aims to cater to what Gen Z wants, which the Army believes is to better themselves and be part of an organization with a bigger purpose.

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When it comes to modernizing the Army, going to the traditional defense industry is just not going to cut it.

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