Christmas is the season when people think about the North Pole, but the Army is more concerned with keeping recruiters away from pole dancers.

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Screenshot via YouTube | GoArmy

What can be said about the Army’s sleek new marketing campaign that isn’t glaringly obvious?

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The Army is looking for new soldiers in 22 cities that have not been traditional hotbeds of recruiting, said Gen. Stephen Townsend, head of Training and Doctrine Command.

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T&P photo by David Gutierrez

On a muggy Tuesday afternoon in August, Staff Sgt. Justin Mclnald, a U.S. Army soldier with the Mid-Atlantic Recruiting Battalion, was piloting a government-issued Dodge minivan through northeast New Jersey, giving me a tour of his sector, when a man suddenly appeared in the road. He was tall and sinewy, wearing a bright red do-rag, and he had a pistol tucked into his waistband. Or at least that’s what I discerned through the fabric of his dirty white tank top. It could’ve been a water gun, or a banana. Whatever it was, he was clutching it with one hand while motioning for us to stop with the other.

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