I’ve written a lot about civilian businesses hawking overpriced tacticool swag over the years, from mil-spec sneakers and kicks to dress blue knockoffs and buffalo jackets to a pinstripe vest that’s more pocket and magazine pouch than article of clothing. But I never thought I’d see the day when the one piece of military gear most likely to get you an ass-chewing for not wearing, would go for $30 at a trendy clothing outlet.

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Screengrab via Banana Republic

Easily one of the most iconic uniform items in the military, the Marine Corps’ dress blue jacket is the recipient of a rich, if oft-embellished, history. But now the two centuries-old standby is getting a $200 upgrade... and prime real estate on mannequins and coat racks at a major retailer.

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Screengrab via Urban Outfitters

The military usually isn’t the first organization that pops into your mind when someone says  “fall fashion.” Just take a quick look around the barracks at the boot Marines and junior soldiers rocking tucked-in polos with undershirts and sneakers for a night out at the local watering hole — not necessarily what you’d expect walking the streets of Madison Avenue. But the times they are a changin,’ and even the biggest brands want a piece of that warfighter style.

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