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Derek Weida, founder of Straight Legless Clothing, doesn’t speak for all veterans, but he does speak for a certain type. His audience is largely shared by a growing number of military-oriented companies, organizations, and blogs that celebrate, rather than lament, the experience of being a veteran in post-9/11 America. It’s an audience that could be described, bluntly and without risk of causing offense, as a bunch of unapologetic grunts.

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