The Army has been taking "new year, new me" to the next level.

There seems to be a massive rebrand underway; In addition to the Army bringing back it's snazzy-as-hell Army Greens, they're developing new commercials and a new GoArmy website, according to Col. John Oliver, the Army Marketing & Research Group's deputy director.

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Screenshot via YouTube | GoArmy

What can be said about the Army’s sleek new marketing campaign that isn’t glaringly obvious?

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