The Royal Air Force gave a big 'ol middle finger to the tired stereotypes typically found in women-focused commercials in its new advertisement, and God is it good.
Editor’s Note: This article by Hope Hodge Seck originally appeared on Military.com, the premier source of information for the military and veteran community.
Infantrywoman. Tank commander. Aircraft door gunner. On March 1, to kick off Women’s History Month, the U.S. Marine Corps released a video depicting female Marines in serving in combat jobs, followed by photographs of female Marines from previous eras, with the tagline “For every woman who fights, there is a woman who fought for her.”
A year has passed since the Marines United social media scandal broke in the news, and despite the very real damage to Marine Corps’ reputation, few substantive changes have been made to reform the culture. As smart, fit young women consider their options for military service they will go where their talents are appreciated and valued. The Marine Corps is the only service that stands to lose. With the credibility of the service and its leaders at stake, there has never been a more pressing need for the organization to change.
It takes more to be a Marine than hitting black on the range at 500 yards. It’s not just about knocking out pull-ups and leaving the wire on deployment. It means hating bullies and having the fortitude to stop them. It means being strong, not just physically, but mentally and morally.
