Team Rubicon, America’s favorite veteran disaster response group, just released its latest piece of cinematic magic.
The short video, titled “Find Purpose,” blasts veteran viewers to their pasts with images of childhood, boot camp, and raging rivers, before laying out this vision for the future: Purpose through service, shared hardship, and friendship.
The narrator entices viewers with promises of “sore muscles, blistered feet, dust in our nostrils, mud in our ears…” set to the sounds of a gritty slide guitar.
The video was produced as part of Team Rubicon’s Eleven11 fundraising push, which is intended to grow the organization’s number of monthly supporters by 500 before Nov. 11. Donations raised during the next week will be matched by the History Channel.
Check out the video below: