The competition involved a “Shark Tank”-style Q&A; session, based on the ABC television show format where contestants pitch ideas to a panel of well-known entrepreneurs. Coincidentally, last year’s V-WISE winner, Air Force veteran Kristina Guerrero, appeared on Shark Tank and walked away with a $100,000 investment in her business. This year’s winner for the V-Wise bracket was Air Force veteran Angela Cody-Roeget, and her startup company, Major Mom.
Angela Cody-Roeget, founder of “Major Mom,” speaks during the Realizing Your Dream Competition, May 30.
Cody-Roeget’s business model was born from her own experiences as a mother shortly after transitioning out of the military, where she worked as a nuclear and missile operations officer.
“I was in nuclear weapons most of my career. We have ops manuals and checklists and you do not stray from the checklists and ops manual,” Cody-Roeget told Task & Purpose in an interview. “That environment took my natural organizing skills and taught me how to take a lot of chaos and create order out of it.”
After serving on active duty in the Air Force for eight years, and in the reserves for five, Cody-Roeget realized the value of organization, and began to apply it in her own home, and then later, her friends’ homes.
“All of the moms I was meeting when I got out, civilian moms, that didn’t seem to know how to create order and organization, not perfectionism or anything like that, but just having a home for everything seemed to be foreign concept, like putting things away everyday,” she explained. Cody-Roeget’s business helps parents manage their home in a more efficient way. “So I started to grow a place in my heart for that, so I just thought it’s come so naturally to me why not just help people do this.”
For the Boots to Business bracket, Tim Page won first place for his Beltway Auto Spa, a car wash he plans to open at a key intersection in Washington. Page, who served as a signal officer in the Army for 26 years, went on terminal leave the day before the competition.
“Although I had a very successful career, I needed to have something where I had more [say] in what I need to do for my future,” Page told Task & Purpose. He decided to leave active duty and create his own business after the 2013 government shutdown. “That correlated with my decision to retire, and the decision to go into business.”
The competition doesn’t just benefit the winners, but actually helps other participants as well, explained Mike Haynie, executive director and founder for the Institute for Veterans and Military Families at Syracuse University. “Whether or not someone’s walking away with money, they’re all walking away with a plan that’s much further developed than when they started.”
Both Cody-Roquet and Page attribute their success at the conference to what they learned in the military.
“The military is surrounded by attention to detail and measured risk. That transfers into business in that we don’t take on obstacles that are bigger than what we can do.” said Page, adding that, “Jumping out of planes is a very easy task if you pay attention to detail. If you don’t pay attention to detail, that’ll be the last time you jump out of a plane.”
Secretary of the Air Force Heather Wilson and Air Force Chief of Staff Gen. David Goldfein testify before the Senate Appropriations Committee for Defense June 21, 2017, in Washington, D.C. The subcommittee hearing was held to discuss the fiscal year 2018 budget request for the Air Force. (U.S. Air Force photo/Scott M. Ash)
WASHINGTON (Reuters) - Aiming to grant military families far greater say to challenge hazardous housing, the U.S. Air Force told Reuters Monday it will push Congress to enact a tenant bill of rights allowing families the power to withhold rent or break leases to escape unsafe conditions.
U.S. Army General Jospeh Votel, head of Central Command, visits an airbase at an undisclosed location in northeast Syria, February 18, 2019. REUTERS/Phil Stewart
AIRBASE IN NORTHEAST SYRIA (Reuters) - The commander of U.S.-backed forces in Syria called on Monday for about 1,000 to 1,500 international forces to remain in Syria to help fight Islamic State and expressed hope that the United States, in particular, would halt plans for a total pullout.
Let's talk about love – and not the type of love that results in sailors getting an injection of antibiotics after a port call in Thailand. I'm talking about a deeper, spiritual kind of love: The Pentagon's passionate love affair with great power competition.
Nearly a decade ago, the Defense Department was betrothed to an idea called "counterinsurgency;" but the Pentagon ditched COIN at the altar after a Jody named Afghanistan ruined the romance. Now the U.S. military is head over heels in love with countering Russia and China – so much so that the Pentagon has named a cockroach "The Global War on Terrorism" after its ex so it could be fed to a Meerkat.