Hirepurpose’s founder and CEO Zach Iscol gave a TEDx Talk on the Lower East Side last fall where he describes the trials and tribulations of post-9/11 veterans of Iraq and Afghanistan.

In 10 minutes, Zach creates a narrative that is crucial to understanding post-9/11 veterans.

Related: How should veterans service organizations support the post-9/11 community?

I’ll let his words speak for themselves:

The men and women who are serving our country today are the best and brightest of a generation. There’s a phenomenal statistic that 77 percent of 18-24 year olds cannot join today’s military. That’s been true for the last 12 years, this is not new.

The folks who come out of the military are some of the brightest of a generation. They’re better educated. They have higher salaries. They have lower unemployment. They even have the highest rates of business ownership success. And they have the lowest rates, believe it not, of home loan default in the entire country.

This is a population that holds themselves to incredibly high standards. This is a population that is not familiar with failure.

And that’s the problem with war, because in war, you’re going to fail. In war you’re going to shoot too soon, and an innocent person is going to get killed, or you’re going to shoot too late, and a buddy is going to get killed.

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Watch a video of Zach’s speech below.