No limits: How stepping outside of his comfort zone helped one veteran achieve success at Xerox

Sponsored Content
Brad Lieurance (Courtesy photo)

Editor's Note: The following story highlights a veteran at Xerox committed to including talented members of the military community in its workplace. Xerox is a client of Hirepurpose, a Task & Purpose sister company. Learn More.

Brad Lieurance was never one to settle. From his time in college through his 25 years in the Army to his career with Xerox, he has pushed the limits and achieved success in ways he never thought possible. Now Lieurance is using his experiences to encourage others to step outside the career comfort zone.


Lieurance was always a go-getter. He went to college on a baseball scholarship and relished the game. When an accident left him unable to play, Lieurance found himself feeling down and needing some focus. "I always appreciated the full-person approach to life," he explained. "I needed structure, physical activity, and a challenge to be fulfilled." Without baseball, Lieurance thought the military could be a good fit, so he left college and enlisted in the Army in January of 1986.

During his long Army career, Lieurance excelled. He served as an Infantryman for many years, but eventually sought something more. He applied to the Army's Green to Gold program on a recommendation from an Officer he served under, which offers enlisted personnel the chance to attend college and become Commissioned Officers. Lieurance earned his degree and returned to the Army as an Infantry Officer, working his way up to Captain. Eventually he was selected to study for a master's degree through the Long-Term Health Education and Training Program (LTHET). After he completed his degree program he worked as a Comptroller and CFO for Army medical facilities across the world, a career move that saw him through the rest of his service, retiring as a Lieutenant Colonel.

Brad Lieurance(Courtesy photo)

In 2011, Lieurance was ready to explore a career outside the military. "I took a normal path when I left the Army," he said. "I only pursued government contracting jobs because that was familiar." He worked as a contractor for several years, but found himself feeling unfulfilled: "I was doing the same job that I had been doing in the Army, but without the uniform."

After a stint flipping houses, Lieurance stumbled onto an opportunity that changed his career trajectory. "I was playing golf with the CEO of Dahill/Xerox in San Antonio," he said. "He needed someone to consult for him for six months and asked if I was interested." A career with Xerox was not on Lieurance's radar. His background was military, financial and medical — he had never thought about a career in technology.

He wasn't sure how his experience would benefit him at Xerox, but again, Lieurance wasn't about to shy away from a challenge. He accepted the position and quickly began to succeed within the company. "After my initial contract, I was offered a position as Vice President of Strategic Initiatives," he said. "I was working on something entirely new: business process reengineering."

After a year, Lieurance was promoted to Vice President of Service. It was quite a change from his early days as a government contractor. "It was difficult to have such a steep learning curve," he said. "Luckily, I had plenty of experience dealing with challenges. The rest I could learn."

Lieurance's success depended not just on stepping outside of his comfort zone to accept a position with Xerox but equally on Xerox, which was willing to take a chance on a veteran with no experience in the industry. "I had a lot of experience, but none in technology," Lieurance said. "I was limiting myself by not considering careers outside of my norm."

Xerox saw something in him: leadership experience. In his position as VP of Service, Lieurance uses his skills in many capacities. From managing the Information Technology and Solutions team, to overseeing the Customer Care Center and Field Service personnel, Lieurance leads from the front and cultivates his employees to be ambassadors for Xerox. "The military taught me to lead, and I have expanded those skills to include CTLT: coaching, teaching, leading, training," Lieurance said. "This strategy of grooming the whole person helps employees to become more knowledgeable, to grow within the company, and to become the leaders of tomorrow."

"Xerox values military experience," he added. "They know that veterans come with a specific set of skills that can be molded to fit the company." The mutual valuation of military experience has not only helped Lieurance grow and succeed at Xerox, but Xerox has grown and succeeded thanks to the talents of veteran employees.

Lieurance's advice for veterans is straightforward: Don't limit yourself and don't let others limit you. "When leaving the military, take advantage of this opportunity to stretch yourself and try something new," he said. "Find a company that values your military experience and is willing to take a chance on you as an employee."

Xerox actively recruits veteran employees through military hiring fairs and local outreach. Lieurance sees many opportunities for veterans at Xerox. "The military is very reliant on technology, so it only makes sense that a technology company like Xerox would be a logical next step for today's veterans," he said.

By not limiting himself and being willing to take a chance, Lieurance found an unexpected yet rewarding career with Xerox. His experience should encourage other veterans to follow suit, so that they too can reach their full career potential.

This post was sponsored by Xerox

Army recruiters hold a swearing-in ceremony for over 40 of Arkansas' Future Soldiers at the Arkansas State Capital Building. (U.S. Army/Amber Osei)

Though the Army has yet to actually set an official recruiting goal for this year, leaders are confident they're going to bring in more soldiers than last year.

Maj. Gen. Frank Muth, head of Army Recruiting Command, told reporters on Wednesday that the Army was currently 2,226 contracts ahead of where it was in 2019.

"I will just tell you that this time last year we were in the red, and now we're in the green which is — the momentum's there and we see it continuing throughout the end of the year," Muth said, adding that the service hit recruiting numbers in February that haven't been hit during that month since 2014.

Read More
In this June 16, 2018 photo, Taliban fighters greet residents in the Surkhroad district of Nangarhar province, east of Kabul, Afghanistan, (AP Photo/Rahmat Gul)

KABUL/WASHINGTON/PESHAWAR, Pakistan (Reuters) - The United States and the Taliban will sign an agreement on Feb. 29 at the end of a week long period of violence reduction in Afghanistan, U.S. Secretary of State Mike Pompeo and the Taliban said on Friday.

Read More
A U.S. Army UH-60L Black Hawk crew chief with the New Jersey National Guard's 1-171st General Support Aviation Battalion stands for a portrait at the Army Aviation Support Facility on Joint Base McGuire-Dix-Lakehurst, N.J., Feb. 3, 2020 (Air National Guard photo / Master Sgt. Matt Hecht)

Active-duty service members, Reservists and National Guard members often serve side-by-side performing highly skilled and dangerous jobs, such as parachuting, explosives demolition and flight deck operations.

Reservists and Guard members are required to undergo the same training as specialized active-duty troops, and they face the same risks. Yet the extra incentive pay they receive for their work — called hazardous duty incentive pay — is merely a fraction of what their active-duty counterparts receive for performing the same job.

A bipartisan group of lawmakers, led by U.S. Rep. Andy Kim, D-3 of Moorestown, are partnering on legislation to correct the inequity. Known as the Guard and Reserve Hazard Duty Pay Equity Act, the bill seeks to standardize payment of hazardous duty incentive pay for all members of the armed services, including Reserve and National Guard components.

Read More
A screen grab from a YouTube video shows Marines being arrested during formation at Camp Pendleton in July, 2019. (Screen capture)

Editor's Note: This article by Gina Harkins originally appeared on Military.com, a leading source of news for the military and veteran community.

Another Marine was hit with jail time and a bad-conduct discharge in connection with a slew of arrests made last summer over suspicions that members of a California-based infantry battalion were transporting people who'd crossed into the U.S. illegally.

Read More
A soldier reunites with his daughter at Fort Bragg, N.C. after returning from the Middle East. The 82nd Airborne Division's Immediate Response Force had been deployed since New Years Eve. Thursday, Feb. 20, 2020. (U.S. Army via Associated Press)

Some Fort Bragg paratroopers who left for the Middle East on a no-notice deployment last month came home Thursday.

About 3,500 soldiers with the 82nd Airborne Division's 1st Brigade Combat Team were sent to Kuwait beginning Jan. 1 as tensions were rising in the region. The first soldiers were in the air within 18 hours of being told to go.

Read More