G-SHOCK, synonymous with absolute toughness, was born from the developer Mr. Ibe’s dream of ‘creating a watch that never breaks’. Over 200 handmade samples were created and tested to destruction until finally, in 1983, the first, now iconic G-SHOCK hit the streets of Japan and began to establish itself as "the toughest watch of all time". G-SHOCK watches are designed with innovations and technologies like electric shock resistance, centrifugal force resistance, low temperature resistance, vibration resistance, 200M water resistance, and shock resistance. Since its launch, G-SHOCK has continued to evolve and to support Mr. Ibe’s mantra - “never, never give up.”

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