Apple has launched an online storefront solely for military members and veterans with a special 10% discount on just about everything.
The company's Veterans and Military Store, launched on Monday, offers discounted rates to veterans, active-duty military, and Guard and Reserve. It's also a step up from previous Apple discounts given to government employees, which hovered in the 2 to 6% range, according to USA Today.
The savings can be significant. Veterans can get a new iPhone Xs, for example, for $100 less than other customers. On the higher end, a Mac Pro, which normally retails for $2,999, can be picked up from the veterans' store for $2,699.
"At Apple we are deeply grateful to the men and women of our armed forces," Apple said in a statement.
"We’re proud to offer active military and veterans a new dedicated online store with special pricing as an expression of our gratitude for their brave service.”
You can check out the store here, or ask for the discount in person at the Apple store.