The Army's Latest Recruiting Spot Is A Hip-Hop Ode To Service

Entertainment

U.S. Army Recruiting is hoping to ramp up its appeal to the youth of America — and what better way to do that than release an absolute banger?


After falling short of its recruiting goals in 2018, the Army hopes to bolster this year's turnout by refocusing its efforts on 22 cities that are traditionally not popular recruiting sites. The new video touches on the educational, personal, and financial opportunities available in the Army, and reiterates that there's "more to a soldier than just taking orders."

"Music is a powerful communication tool," Army Recruiting Command spokeswoman Lisa Ferguson told Task & Purpose in a statement. "Army leaders wanted to see if a command-sponsored video with a coordinated release could impact awareness and the Army recruiting effort."

Sgt. 1st Class Arlondo Sutton of the Army's Atlanta Recruiting Battalion, teamed up with Sgt. 1st Class Jason Locke of the Houston Recruiting Battalion to write and produce the video. It was filmed at Fort Benning in December with the help of combat cameramen from the 335th Signal Command.

Commander of Army Recruiting Command, Gen. Stephen Townsend, said while the video isn't exactly his style, he thinks it could be the kind of message the Army has been looking for, Military.com reported.

"That kind of presentation doesn't resonate with me; it doesn't have to resonate with me. It has to resonate with the 17-to-24-year-olds, and we believe it will," Townsend said.

SEE ALSO: The US Army's New Recruiting Commercial Is So Bad It's Great

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President Donald Trump claims the $6.1 billion from the Defense Department's budget that he will now spend on his border wall was not going to be used for anything "important."

Trump announced on Friday that he was declaring a national emergency, allowing him to tap into military funding to help pay for barriers along the U.S.-Mexico border.

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Long before Tony Stark took a load of shrapnel to the chest in a distant war zone, science fiction legend Robert Heinlein gave America the most visceral description of powered armor for the warfighter of the future. Forget the spines of extra-lethal weaponry, the heads-up display, and even the augmented strength of an Iron Man suit — the real genius, Heinlein wrote in Starship Troopers, "is that you don't have to control the suit; you just wear it, like your clothes, like skin."

"Any sort of ship you have to learn to pilot; it takes a long time, a new full set of reflexes, a different and artificial way of thinking," explains Johnny Rico. "Spaceships are for acrobats who are also mathematicians. But a suit, you just wear."

First introduced in 2013, U.S. Special Operations Command's Tactical Assault Light Operator Suit (TALOS) purported to offer this capability as America's first stab at militarized powered armor. And while SOCOM initially promised a veritable Iron Man-style tactical armor by 2018, a Navy spokesman told Task & Purpose the much-hyped exoskeleton will likely never get off the launch pad.

"The prototype itself is not currently suitable for operation in a close combat environment," SOCOM spokesman Navy Lt. Phillip Chitty told Task & Purpose, adding that JATF-TALOS has no plans for an external demonstration this year. "There is still no intent to field the TALOS Mk 5 combat suit prototype."

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D-Day veteran James McCue died a hero. About 500 strangers made sure of it.

"It's beautiful," Army Sgt. Pete Rooney said of the crowd that gathered in the cold and stood on the snow Thursday during McCue's burial. "I wish it happened for every veteran's funeral."

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U.S. troops patrol at an Afghan National Army (ANA) Base in Logar province, Afghanistan on August 7, 2018. (Reuters/Omar Sobhani/File Photo)

MUSCAT/KABUL (Reuters) - Even before any peace push-related drawdowns, the U.S. military is expected to trim troop levels in Afghanistan as part of an efficiency drive by the new commander, a U.S. general told Reuters on Friday, estimating the cuts may exceed 1,000 forces.

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Maj. Matthew Golsteyn in Afghanistan. (Photo courtesy of Philip Stackhouse.)

An Army investigator involved in the case of a Green Beret charged with murder has been suspended from his duties and charged with stolen valor, according to Dan Lamothe at The Washington Post.

Army Sgt. 1st Class Mark Delacruz, who has been a special agent with the Army's Criminal Investigation Command for more than four years, was charged with "unauthorized wear of a Purple Heart, Air Assault Badge, Pathfinder Badge and Combat Action Badge and is accused of submitting a package to an Army promotion board that stated he earned a Purple Heart when he did not," the Post wrote, citing a CID spokesman.

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