The Army's Latest Recruiting Spot Is A Hip-Hop Ode To Service


U.S. Army Recruiting is hoping to ramp up its appeal to the youth of America — and what better way to do that than release an absolute banger?

After falling short of its recruiting goals in 2018, the Army hopes to bolster this year's turnout by refocusing its efforts on 22 cities that are traditionally not popular recruiting sites. The new video touches on the educational, personal, and financial opportunities available in the Army, and reiterates that there's "more to a soldier than just taking orders."

"Music is a powerful communication tool," Army Recruiting Command spokeswoman Lisa Ferguson told Task & Purpose in a statement. "Army leaders wanted to see if a command-sponsored video with a coordinated release could impact awareness and the Army recruiting effort."

Sgt. 1st Class Arlondo Sutton of the Army's Atlanta Recruiting Battalion, teamed up with Sgt. 1st Class Jason Locke of the Houston Recruiting Battalion to write and produce the video. It was filmed at Fort Benning in December with the help of combat cameramen from the 335th Signal Command.

Commander of Army Recruiting Command, Gen. Stephen Townsend, said while the video isn't exactly his style, he thinks it could be the kind of message the Army has been looking for, reported.

"That kind of presentation doesn't resonate with me; it doesn't have to resonate with me. It has to resonate with the 17-to-24-year-olds, and we believe it will," Townsend said.

SEE ALSO: The US Army's New Recruiting Commercial Is So Bad It's Great

WATCH NEXT: Army Tank Crews Crush Cars

(U.S. Air Force)

Two airmen were administratively punished for drinking at the missile launch control center for 150 nuclear LGM-30G Minuteman III intercontinental ballistic missiles at F.E. Warren Air Force Base in Wyoming, the Air Force confirmed to Task & Purpose on Friday.

Read More Show Less
(DoD photos)

The U.S. Senate closed out the week before Memorial Day by confirming Gen. James McConville as the Army's new chief of staff and Adm. Bill Moran as the Navy's new chief of naval operations.

McConville, previously vice chief of staff of the Army, was confirmed on Thursday along with his successor, Lt Gen. Joseph Marin. Moran, currently vice chief of naval operations, was confirmed Friday along with his successor, Vice Adm. Robert Burke.

Read More Show Less

Wright-Patterson Air Force Base is prohibiting service members who work there from being in the area of a Ku Klux Klan rally scheduled for Saturday in downtown Dayton, Ohio.

Read More Show Less
(Associated Press/Elise Amendola)

The Pentagon is producing precisely diddly-squat in terms of proof that Iran is behind recent attacks in the Middle East, requiring more U.S. troops be sent to the region.

Adm. Michael Gilday, director of the Joint Staff, said on Friday that the U.S. military is extending the deployment of about 600 troops with four Patriot missile batteries already in the region and sending close to 1,000 other service members to the Middle East in response to an Iranian "campaign" against U.S. forces.

Read More Show Less
(DoD photo)

WASHINGTON (Reuters) - U.S. President Donald Trump said on Friday he will send about 1,500 American troops to the Middle East, mostly as a protective measure, amid heightened tensions with Iran.

However, the Republican leader played down the potential for military conflict in the region, saying he believed Iran did not want a confrontation with the United States.

"We want to have protection in the Middle East. We're going to be sending a relatively small number of troops, mostly protective," Trump said as he left the White House for a trip to Japan.

Read More Show Less