Be All You Can Be And Help The US Army Come Up With A New Slogan

Code Red News

The U.S. Army is looking to replace its "Army Strong" slogan with something that has a little more pop, a little more pizzazz, and a little more "Be All You Can Be" to inspire the next generation of recruits.


Sgt. Maj. of the Army Daniel Dailey said Monday the service wants to change up its marketing strategy in order to tell "the full story of being a soldier," according to Military.com.

Since 2006, the slogan around recruiting offices and in those snazzy commercials has been "Army Strong," and before that, it was the epic fail that was "Army of One." While the current tagline still resonates, according to Dailey, it doesn't really hype everyone up as much as "Be All You Can Be" — which was so successful it ran from 1980 to 2001.

"We are looking at it really hard right now," Dailey said. "Of course, there are differences of opinion from the marketing folks."

So what should they go with next? Take notes, sergeant major.

Public domain
U.S. Navy photo by Mass Communication Specialist 2nd Class Matt Herbst.

Search and rescue efforts have ended without locating a sailor from the aircraft carrier USS Abraham Lincoln, who was reported overboard on Wednesday, Navy officials have announced.

Read More Show Less
ISIS

An American citizen who allegedly served as a sniper for ISIS and became a leader for the terrorist group is expected to appear in federal court on Friday after being returned to the United States by the Defense Department, officials said.

Ruslan Maratovich Asainov, who was born in Kazakhstan and became a naturalized U.S. citizen, is charged with providing and attempting to provide material support to ISIS, the Justice Department announced on Friday.

Read More Show Less
Members of the Iranian revolutionary guard march during a parade to commemorate the anniversary of the Iran-Iraq war (1980-88), in Tehran September 22, 2011. (Reuters photo)

LONDON/DUBAI (Reuters) - Iran's Revolutionary Guards said on Friday they had captured a British-flagged oil tanker in the Gulf after Britain seized an Iranian vessel earlier this month, further raising tensions along a vital international oil shipping route.

Britain said it was urgently seeking information about the Stena Impero after the tanker, which had been heading to a port in Saudi Arabia, suddenly changed course after passing through the Strait of Hormuz at the mouth of the Gulf.

Read More Show Less

U.S. military advisors could be taking a self-driving pack mule back to Afghanistan with them on their next deployment.

Read More Show Less
U.S. Army/Chavaughn Washington

Over 300 soldiers were found to have enlisted after either failing a required fitness test, or never taking it at all, according to documents obtained by Army Times.

Read More Show Less