Be All You Can Be And Help The US Army Come Up With A New Slogan

Code Red News
Public domain

The U.S. Army is looking to replace its "Army Strong" slogan with something that has a little more pop, a little more pizzazz, and a little more "Be All You Can Be" to inspire the next generation of recruits.


Sgt. Maj. of the Army Daniel Dailey said Monday the service wants to change up its marketing strategy in order to tell "the full story of being a soldier," according to Military.com.

Since 2006, the slogan around recruiting offices and in those snazzy commercials has been "Army Strong," and before that, it was the epic fail that was "Army of One." While the current tagline still resonates, according to Dailey, it doesn't really hype everyone up as much as "Be All You Can Be" — which was so successful it ran from 1980 to 2001.

"We are looking at it really hard right now," Dailey said. "Of course, there are differences of opinion from the marketing folks."

So what should they go with next? Take notes, sergeant major.

The number of U.S. troops diagnosed with Traumatic Brain Injury following Iran's missile attack on Al- Asad Air Base in Iraq now stands at 50, the Defense Department announced on Tuesday.

Read More
"You gotta be shitting me." (Antiques Roadshow)

There's nothing quite like finding out that the nifty little trinket you blew a paycheck on when you were a junior enlisted service member is actually worth three-quarters of a million dollars. (Take that every SNCO who ever gave a counseling statement on personal finances.)

Read More

The long-awaited Special Operations Command's ethics review has finally been released, which argues that there is no "systemic ethics problem" in the special operations community while acknowledging a range of underlying problems stemming from a high operations tempo and insufficient leadership.

Read More

John Kelly, the retired Marine general who worked as President Trump's chief of staff for more than 16 months, told a crowd in Sarasota, Florida on Monday that he trusted John Bolton and thinks he should testify in the Senate impeachment trial.

"If John Bolton says that in the book I believe John Bolton," Kelly said during a town hall lecture series, according to the Sarasota Herald-Tribune, mentioning claims in a forthcoming memoir by Trump's former national security advisor that the president told him a freeze on military aid to Ukraine was conditioned on the country opening an investigation into the Bidens.

Read More
U.S. Army/Sgt. Daphney Black

While the Army is making strides at Fort Wainwright with hopes of improving the quality of life at the base and stopping suicide, Army leaders are also reminding soldiers of one simple thing that could make a difference: Get to know your teammates, and look out for one another.

Read More