I Can’t Stop Laughing At This Army Veteran’s Political Ad

I don’t know anything about Michigan politics, or really care for that matter, but I spotted a new 30-second spot from John James, a former West Pointer and now businessman running for the U.S. Senate, and I’d like to talk about it.

On the surface, I imagine it’s pretty effective with people. Good looking guy, interesting message, and military experience. Ooh thank you for your service!

But I started laughing within the first 10 seconds after James’ opening line:

“Hunting terrorists in the skies above Baghdad, there are two things you need: Faith in God,” James says, then cracking a smile. “And a Hellfire missile.” This all of course as the ad features gun camera footage from Iraq.

He then transitions — amazingly — from the incredible intro of hey guys I totally waxed evildoers, to an I’ll fight for you message. I don’t really feel like it worked, but it kind of worked. It reminded me of Jim Webb, during a debate, casually mentioning how he took out an enemy soldier in Vietnam like a boss.

Here it is:

 

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Paul Szoldra was the Editor in Chief of Task & Purpose from October 2018 until August 2022. Since joining T&P, he has led a talented team of writers, editors, and creators who produce military journalism reaching millions of readers each month. He also founded and edits Duffel Blog, an influential satirical newsletter for the military.